Pull&Bear Brings Fashion, Coffee, and Music Together at Primavera Sound 2025
by Adriano Batista
Pull&Bear returns to Primavera Sound Barcelona with Primavera Sound Café by Pull&Bear, a project that blends clothing, music, and coffee into a festival experience. The brand is launching a limited-edition collection and a dedicated space at the event where fans can relax and recharge.
Near the entrance of Parc del Fòrum, the Primavera Sound Café by Pull&Bear offers a shop, a seating area, and coffee from Barcelona’s Nomad Coffee. Festival-goers can enjoy free specialty drinks while taking a break from the music. The space also hosts Not Just a DJ – Vinyl Edition, a series of DJ sets played entirely on vinyl. Artists like Greta, Brieela, Malena, Pachanga DJs, and Hula Hop will perform over the three festival days.
The capsule collection captures the spirit of Primavera Sound with playful graphics and a relaxed feel. Barcelona illustrators TOT PER RES designed the prints, which include quirky characters and phrases like “Caffeine Department” and “Wake, Sip, Dance, Repeat.” The clothes feature coffee cups with eyes, musical notes, and other artistic touches.
The color palette mixes forest green, powder pink, black, and white across hoodies, T-shirts, tank tops, and accessories like sunglasses, tote bags, and a special cap. The collection will be available online and at the Primavera Sound Café pop-up inside the festival grounds.
Check it out below:
With this project, Pull&Bear strengthens its ties to festival culture, offering a mix of fashion, music, and coffee at Primavera Sound 2025.
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