For Pride 2025, Levi’s is centering its celebration on the power of safe spaces and queer solidarity. Titled “Meet You In The Park,” the campaign and its accompanying collection pay tribute to the history of LGBTQIA+ gathering places, from underground nightlife to public parks, where community and self-expression have long thrived.

The collection pulls directly from queer visual history, reimagining symbols like the pink triangle (reclaimed by activists in the 1970s) into wearable statements. Designed with archival references from the LGBT Historical Society, the pieces balance nostalgia with contemporary style. Key items include the Pride One Family Trucker and Pride Denim Moto Jacket, alongside graphic tees like the Community Tee and Pride Retro Mesh Tee, which prominently features the pink triangle. Accessories like the Pride Essential Cap and Pride Bandana round out the lineup, nodding to enduring emblems of resilience.

The campaign stars five figures who embody queer creativity and connection: musician Shayne Gottlieb, artist and chef Nora Foss, bar owner Malia Spanyol, DJ and model Sadyr Diouf, and filmmaker Alicia Sadler. Their presence underscores the collection’s message—that finding your people is as vital as the clothes you wear to express yourself.

Beyond design, Levi’s continues its support of LGBTQIA+ rights with a $100,000 donation to Outright International, an organization fighting for queer human rights worldwide.

Check out the campaign images below:

 

The Pride 2025 collection is available now on Levi’s website and in select stores.