For the first time ever, a brand is launching an exclusive hit song along with six covers on YouTube, which have been recorded in different neighbourhoods around the world by artists with millions of followers.
Pull&Bear, a fashion chain for young people and part of the Inditex Group, launches “Be More Barrio”, an ode to the everyday and cosmopolitan life in neighbourhoods, through a tour of the world’s most symbolic districts. It is a thrilling journey where Pull&Bear seeks the globally shared values of normality and universality in cafés, launderettes, grocery stores, and in the intimate conversations between neighbours.
Covers have been performed and recorded by Boyce Avenue from Florida (US), Daniela Andrade from Toronto (Canada), Philipp Leon Altmeyer from Cologne (Germany), the Mexican group Vazquez Sounds from California (USA), the Korean musical duo Jayesslee from Sydney (Australia) and Dvicio from Madrid (Spain). Each group has recorded their version in their own neighbourhood, showing us that these are the areas which most shape our personality in an increasingly global world that shares the same values and concerns.
From October 15, 2025, to January 25, 2026, the Maison Européenne de la Photographie (MEP) in Paris will host Tyler Mitchell’s first solo exhibition in France, titled Wish This Was Real.
Marine Serre presents the third chapter of her FW25 campaign. Titled “NIGHT IN SHANGHAI,” this final act builds on the themes of her Paris show, exploring illusion and emotion through a cinematic lens.
LOEWE and On present their Fall/Winter 2025 collaboration, featuring the first model they have designed together: the limited-edition Cloudsolo sneaker.
A$AP Rocky and PUMA have released their latest and largest collection. The new line finds its inspiration in the Harlem jazz renaissance, mixing that era’s energy with modern streetwear.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
