Proudrace “TRAGICYOUTH” Unisex Collection No.1
by Adriano Batista
Youth culture has been a constant inspiration for Proudrace. This season the label was inspired by memories from their youth growing up in the Philippines. Rik Rasos the label’s creative director was inspired by his favorite streetwear and local brands while growing up. The logo t- shirts and brand parody tees that were big in the 90s is very visible in the graphic designs this year. D.I.Y. is also a huge influence for this collection.
The lookbook features Steffi Ziebert and David Sorrenti photographed by Edrick Bruel.
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Proudrace “TRAGICYOUTH” Unisex Collection No.1
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