PROTOTYPES SERIE 07
by Gabriel Córdoba Acosta
Laura Beham and Callum Pidgeon, founders and creative directors of the Swiss label PROTOTYPES, were very clear about what they wanted to achieve when they moved to the French capital: revolutionise the city and become the stars of Paris Fashion Week. Perhaps the latter was not 100% possible, as it is well known that this event is always full of memorable moments, but what they can say is that the night they presented their new collection was the most talked about and that social media was flooded with Instagram stories about the show.
On those Instagram stories, in addition to the presence of rapper Kanye West (now known as YE) and Bianca Censori, what could be seen were the looks that made up the proposal, related to the designer duo’s ongoing season-by-season exploration of football culture, its respective codes, and protagonists. For the current season, Beham and Pidgeon doubled and highlighted the tribalism ingrained in the team sport’s fan communities.
This approach is manifested in the collection in various ways, with faces masked to indicate their desire for anonymity, football jerseys representing a commitment to shared values, and the slogan “art et labore”, among others. This slogan makes clear the devotion that the team that makes up PROTOTYPES puts into everything they do and through it, they bring back the athleisure style, forgotten by many for several seasons.
According to what was shown at PFW, it seems that the current masters of this style are Laura and Callum, as they have achieved what few others can’t, offering a new chapter of it, in which the avant-garde and the tight silhouettes predominate; see for example the spray-painted graphics instead of standardised silk-screens or the silhouettes of the garments that mould to the body. Moreover, the designers decided to go further and break with the established way of wearing clothes and decided to take a risk, leaving it up to each model to wear it the way they want and the way they find most interesting.
Between all the black and grey looks with small touches of red and white, there were some looks made with dead stocks from the brand Lonslade, whose logo appears on jackets and sweatpants, polo shirts with distorted collars, and sweatshirts; or a collaboration with Umbro, whose logo also appears on several top pieces. Most of the looks were finished with sock-style sneakers.
Keep an eye out for Laura Beham and Callum Pidgeon because they promise to make a big splash with PROTOTYPES.
Check out the collection below:
ROMBAUT Spring/Summer 2025
JOE CHIA Spring/Summer 2025
Temple of Love marks Palais Galliera’s first exhibition in Paris devoted to the work of avant-garde fashion designer and cult figure Rick Owens.
NBA star Jaylen Brown’s brand, 7uice, has teamed up with NAMESAKE for a new capsule collection called INTELLECTUAL CLUB.
A confirmation that many of us have been waiting for.
Dominic Albano started with luxury underwear—simple, sexy, and well-made. Now, he’s bringing that same vibe to swimwear.
Balenciaga unveiled its new High Summer campaign, shot by Roe Ethridge.
Prada’s Days of Summer campaign feels like a pause, a deep breath of salt air.
In the haze of golden hour and the soft chaos that is Coachella’s opening weekend, GUESS JEANS made its triumphant return to the desert — and let’s just say, it didn’t come quietly. For the fourth year… »
The Limit Does Not Exist was a collision of clothes, music, and performance, all vibrating at the same frequency.
For the first time, Converse and Kenzo are joining forces, mixing classic American cool with Kenzo’s vibrant energy.
This season marks a shift toward sharper structure and technical precision, but without losing the experimental edge that defines the label.
Lick the Star is a film, a feeling, a love letter to the way pop culture lingers—half memory, half dream. And like Room 79 itself, it lingers long after you’ve left.
Indelicato revisits shapes and styles that matter to him, turning them into something almost ritualistic.
Paris has long been the backdrop for romance, and now two brands are bringing that intimacy from the city’s streets straight to the bedroom.
Designed by Johnny Lu and printed on Munken paper, the book is a deep dive into what makes Aries stand out.
Dutch designer Duran Lantink becomes the new Creative Director of French fashion house Jean Paul Gaultier.
MM6 Maison Margiela and Salomon are back with another collaboration, this time for SS25.
Unlike traditional grants or one-off prizes, this is a comprehensive two-year accelerator that provides runway production, mentorship, retail access, and a high-profile collaboration to set designers up for long-term success.
Dominik Dorner captured by the lens of Santiago Neyra, in exclusive for Fucking Young! Online.
With a year full of surprises, the renowned French streetwear brand Bensimon is celebrating its 45th Anniversary.
In an era of disposable fashion, JAK sneakers offer something different: understated quality that lasts.
Cities change, and so do the people who live in them. wetheknot’s new seasonal capsule, Goodbye Lisbon, is built on that tension—between the city we know and the one we hope to see.
Real magic happens with Primavera a la Ciutat, the week-long spillover of concerts taking over the city’s best venues—and the schedule just dropped.
Lejs Ibrahimovic styled himself for this exclusive Fucking Young! story captured by the lens of Julian Freyberg.
Summer isn’t just a season—it’s a feeling. That’s the idea behind LOEWE’s Paula’s Ibiza 2025 collection.
Curated by F. Delétrain, the project blurred the line between joke and critique.
“UNDERSEX” is a photo project of the non-existent association “FAUX”. It is dedicated to artists in emigration from different countries and is designed to resemble a provincial Siberian newspaper, contrasting with erotic visuals, as this theme is still taboo in Russia and Eastern countries.
British fashion house Burberry, creatively directed by Daniel Lee, presents its Summer 2025 campaign called “Wish you were here”.
Using materials like Harris Tweed, denim, faux fur, and printed patterns, the collection combines whimsical refinement with an industrial edge.
Illustrator Nicasio Torres and Makeo.Top, a secondhand clothing project led by Eme Rock, began a collaboration that turns discarded clothes into wearable art.
Corentin Marchandet photographed by Martina Bertacchi and styled by Rebecca Sclavo, in exclusive for Fucking Young! Online.
