PROTOTYPES SERIE 07
by Gabriel Córdoba Acosta
Laura Beham and Callum Pidgeon, founders and creative directors of the Swiss label PROTOTYPES, were very clear about what they wanted to achieve when they moved to the French capital: revolutionise the city and become the stars of Paris Fashion Week. Perhaps the latter was not 100% possible, as it is well known that this event is always full of memorable moments, but what they can say is that the night they presented their new collection was the most talked about and that social media was flooded with Instagram stories about the show.
On those Instagram stories, in addition to the presence of rapper Kanye West (now known as YE) and Bianca Censori, what could be seen were the looks that made up the proposal, related to the designer duo’s ongoing season-by-season exploration of football culture, its respective codes, and protagonists. For the current season, Beham and Pidgeon doubled and highlighted the tribalism ingrained in the team sport’s fan communities.
This approach is manifested in the collection in various ways, with faces masked to indicate their desire for anonymity, football jerseys representing a commitment to shared values, and the slogan “art et labore”, among others. This slogan makes clear the devotion that the team that makes up PROTOTYPES puts into everything they do and through it, they bring back the athleisure style, forgotten by many for several seasons.
According to what was shown at PFW, it seems that the current masters of this style are Laura and Callum, as they have achieved what few others can’t, offering a new chapter of it, in which the avant-garde and the tight silhouettes predominate; see for example the spray-painted graphics instead of standardised silk-screens or the silhouettes of the garments that mould to the body. Moreover, the designers decided to go further and break with the established way of wearing clothes and decided to take a risk, leaving it up to each model to wear it the way they want and the way they find most interesting.
Between all the black and grey looks with small touches of red and white, there were some looks made with dead stocks from the brand Lonslade, whose logo appears on jackets and sweatpants, polo shirts with distorted collars, and sweatshirts; or a collaboration with Umbro, whose logo also appears on several top pieces. Most of the looks were finished with sock-style sneakers.
Keep an eye out for Laura Beham and Callum Pidgeon because they promise to make a big splash with PROTOTYPES.
Check out the collection below:






































ROMBAUT Spring/Summer 2025
JOE CHIA Spring/Summer 2025
Yohei Ohno captured by the lens of Valeria Vargas and styled by Iris Lima, in exclusive for Fucking Young! Online.
This project builds on past apparel collections, reinterpreting the classic Nike Air Force 3 Low through NIGO’s unique perspective.
Designed by Eli Russell Linnetz in Venice Beach, the line is made in California and draws from a deep part of American memory: the surplus store.
A$AP Rocky and PUMA have released their latest and largest collection. The new line finds its inspiration in the Harlem jazz renaissance, mixing that era’s energy with modern streetwear.
The project, titled “Heart To Heart,” is built on a shared belief in creativity, individuality, and emotional well-being.
Bimba y Lola held an event at the Reina Sofía Museum in support of a new exhibition for the artist Maruja Mallo.
For its 65th edition, Lisboa Fashion Week asked a simple, radical question: what if we showed you the foundations instead of just the facade?
Marwan El Anbari and Hiago Paulino photographed by Joey Leo and styled with pieces from Lito Fine Jewelry, in exclusive for Fucking Young! Online.
This woven model is the latest addition to the Tormenta line, joining the original version and a semi-open style from the previous season.
This product represents a new idea of luxury, one built on absolute precision brought to everyday life.
Check out below the collection captured at VETEMENTS’ backstage, captured by Rita Castel-Branco, in exclusive for Fucking Young!
American designer Thom Browne presented his Spring/Summer collection during Paris Fashion Week.
Art lovers, save the date. Art Basel Paris 2025 arrives this October as a reaffirmation of Paris’s position in the global contemporary art world.
For its Fall/Winter 2025 campaign, Willy Chavarria introduces a new chapter called EXACTAMENTE.
Farah introduces The Archive, a 16-piece capsule collection that steps into its own history.
Our photographer Emil Huseynzade went backstage at ModaLisboa to capture the menswear looks from SANGUE NOVO, in exclusive for Fucking Young!
Zach Delf photographed by Sanem Ozman and styled by Talia Voon, in exclusive for Fucking Young! Online.
For its Spring/Summer 2026 collection, Rhude explores the idea of the Renaissance Man.
Trashy Clothing’s Spring/Summer 2026 collection is called “Bikini Diplomacy.” It begins with a feeling of déjà vu.
Sandro Vepkhvadze photographed and styled by Beka Gulva, in exclusive for Fucking Young! Online.
Duran Lantink’s first collection for Jean Paul Gaultier is called “JUNIOR.”
With this collection, Ludovic de Saint Sernin crowns a new aristocracy. In this world, elegance is a form of liberation, sensuality is power, and the ultimate luxury is belonging.
Maison Kitsuné presents its SS26 collection, titled Voyage Vestiaire. This season marks the debut of the house’s new Creative Director, Abigail Smiley-Smith.
Lacoste’s Spring/Summer 2026 collection, The Locker Room, shows us the moment when each player steps into their purpose.
Alessandro Michele unveils his Valentino SS26 collection, “Fireflies,” a sartorial manifesto inspired by Pier Paolo Pasolini’s writings on finding light and desire in the dark.
Ann Demeulemeester is known for creating a strong contrast between structure and softness, but for Spring/Summer 2026, it was the softer side that came out.
We talked with HOLD NYC about how Hustlers redefines what it means to dress and to hustle today.
BOSS, in collaboration with the Aston Martin Aramco Formula One Team, is offering a new way to experience racing.
For her first-ever trainer collaboration, London-based designer Priya Ahluwalia has partnered with PUMA to reconsider the iconic Suede.
Photographer Angelo Pennetta captured DiMarco in the streets and small shops of the 11th arrondissement.