PROTOTYPES SERIE 07
by Gabriel Córdoba Acosta
Laura Beham and Callum Pidgeon, founders and creative directors of the Swiss label PROTOTYPES, were very clear about what they wanted to achieve when they moved to the French capital: revolutionise the city and become the stars of Paris Fashion Week. Perhaps the latter was not 100% possible, as it is well known that this event is always full of memorable moments, but what they can say is that the night they presented their new collection was the most talked about and that social media was flooded with Instagram stories about the show.
On those Instagram stories, in addition to the presence of rapper Kanye West (now known as YE) and Bianca Censori, what could be seen were the looks that made up the proposal, related to the designer duo’s ongoing season-by-season exploration of football culture, its respective codes, and protagonists. For the current season, Beham and Pidgeon doubled and highlighted the tribalism ingrained in the team sport’s fan communities.
This approach is manifested in the collection in various ways, with faces masked to indicate their desire for anonymity, football jerseys representing a commitment to shared values, and the slogan “art et labore”, among others. This slogan makes clear the devotion that the team that makes up PROTOTYPES puts into everything they do and through it, they bring back the athleisure style, forgotten by many for several seasons.
According to what was shown at PFW, it seems that the current masters of this style are Laura and Callum, as they have achieved what few others can’t, offering a new chapter of it, in which the avant-garde and the tight silhouettes predominate; see for example the spray-painted graphics instead of standardised silk-screens or the silhouettes of the garments that mould to the body. Moreover, the designers decided to go further and break with the established way of wearing clothes and decided to take a risk, leaving it up to each model to wear it the way they want and the way they find most interesting.
Between all the black and grey looks with small touches of red and white, there were some looks made with dead stocks from the brand Lonslade, whose logo appears on jackets and sweatpants, polo shirts with distorted collars, and sweatshirts; or a collaboration with Umbro, whose logo also appears on several top pieces. Most of the looks were finished with sock-style sneakers.
Keep an eye out for Laura Beham and Callum Pidgeon because they promise to make a big splash with PROTOTYPES.
Check out the collection below:






































ROMBAUT Spring/Summer 2025
JOE CHIA Spring/Summer 2025
Rombaut’s newest sneakers, Mortal and Flow, evolve from their earlier Nucleo and Alien Barefoot designs, drawing inspiration from martial arts.
Cameron Pisan at The Option Agency photographed by Keyr Castro and styled by Mark Mendez, in exclusive for Fucking Young! Online.
Soho House and Her Clique had gathered Lisbon’s creative community to celebrate the kickoff of ARCO Lisboa and Marie Tomanova’s new exhibition, I LOVE SEEING YOU.
Barcelona brand Nimph has unveiled the first installment of its Chapter 07 collection, titled “If It’s Meant To Be, Then It Will Be…”
Last week, A$AP Rocky and PUMA unveiled their latest collaboration, a capsule collection of footwear, apparel, and accessories that blends streetwear with motorsport energy.
Courrèges, the French fashion brand currently creatively directed by Nicolas Di Felice, presents its Resort 2026 collection.
Diesel’s 2025 Pride capsule collection, created with the Tom of Finland Foundation, is all about freedom, freedom to express yourself, to love who you want, and to be unapologetically you.
Andrii Barabash at Elite photographed by Adrian Cuerdo and styled by Matíos & Cesar, in exclusive for Fucking Young! Online.
PUMA has once again joined forces with French designer Louis Gabriel Nouchi, this time revisiting the 1999 Mostro Mule.
Over fifty emerging Finnish designers presented their collections at the Amos Rex SS25 fashion show, held in the courtyard of Helsinki’s Amos Rex museum on May 23rd. The event formed part of Fashion in… »
Resort 2026 by DSQUARED2 is rebellion at its purest!
Japanese artist Kunimasa Aoki has won the 2025 Loewe Foundation Craft Prize for his terracotta sculpture Realm of Living Things 19.
This collaboration reflects Paloceras’ approach to eyewear design, where technical precision meets handcrafted detail.
Last week, Helsinki became a focal point for fashion innovation as Aalto University presented its graduating students’ work at Näytös25.
Gal Nell Dahan debuts in menswear with his Fall/Winter 2025 collection, characterized by timelessness, rich fabrics, and sustainability.
This summer, the Monte-Carlo Beach Club has a new look, thanks to Jacquemus.
Nike’s latest running shoe, the Structure 26, arrives with a clear mission to deliver serious stability without sacrificing comfort.
Helsinki has long been an incubator for avant-garde creativity, and this year’s Fashion in Helsinki solidified its reputation as a nexus where fashion and art dissolve into one another.
The shoe takes inspiration from mid-century track runners but gives them Margiela’s signature deconstructed touch.
YSL Beauty has announced actor and musician Aron Piper as its new ambassador for Spain and Portugal. The 27-year-old star perfectly embodies the brand’s values of authenticity and individuality, aligning with the ethos of… »
The launch campaign, “EVERYTHING NOW – LEAVE NOTHING UNEXPRESSED,” captures the energy of a generation that treats every day as a chance to reinvent.
In a world that still asks “Does anyone even want to be a man anymore?”, their answer is a middle finger wrapped in glitter.
It began with a disruption: intentional, visual, and unapologetic. GLITCH wasn’t designed to follow clean lines or play it safe.
The organisation in charge of the prestigious ANDAM fashion competition unveils the list of finalists for the 36th edition.
Instead of just taking backstage shots himself, photographer Joonas S’Diri handed his phone to the models and let them take selfies.
Junya Watanabe joins forces with Alpha Industries to deliver a biker jacket defined by military rigor and Japanese avant-garde simplicity.
Granado teams up with Guimarães Rosa Institute and the French Institute for the fourth edition of ABERTO.
Indeed, after the calm that the last two months have brought (especially for those who work in the industry), it’s back to what, for some, is the most dreaded date: Fashion Week, which is not just a week, but a… »
The event highlighted a mix of established brands and new designers, all recognized for their focus on sustainability, creativity, and meaningful design.