#ProtegeTonSoignant Auction with Our Favourite Designers
by Anna Barr
The feeling of solidarity among the fashion community around Paris has never felt stronger. So many ateliers have transformed into making masks and robes for essentials workers. With support from the Haute Couture and Fashion Federation and the French Fashion Institute, designers are coming together with #ProtegeTonSoignant whose mission is to help caregivers to overcome this terrible health crisis by identifying urgent needs of hospitals. They then buy and deliver the medical equipment they need, as quickly as possible. There are more than 20 million euros pending requests of equipment.
Each participating designer selects one piece or accessory from their collections to reinterpret in electric blue, the color of #ProtegeTonSoignant. From emerging designers to landmark Maisons, the whole fashion industry – symbol of the French culture – expresses its support for caregivers, united with them: they are essential actors to overcome the crisis.
The pieces created for this sale will be sold at auction on a dedicated platform. The profits from this sale will be integrated directly into the money pot so that it can be used immediately for the benefit of caregivers. The creations will be sent to buyers at the end of the lockdown. #ProtegeTonSoignant will ensure the logistics (pick up of pieces and deliveries).
BIDS START FOR ALL PIECES AT 100€ DATES: MAY 1st – 12 pm I MAY 4th 11.59 pm (PARIS TIME) REGISTER ON: WWW.LAMODESENGAGE.FR
Berluti
Blue Marble
Boramy Viguier
Each Other
Ernest W. Baker
études
Garçons Infidèles
Gauthier Borsarello
Longchamp
Mira Mikati
Schiaparelli
Sean Suen
Sulvam
***
PARTICIPANTS: Alexandra Golovanoff, Alice Balas, Alyx, Amélie Pichard, Ami Paris, Amrose, Andrea Crews, Anrealage, APC, Balenciaga, Berluti, Blue Marble, Bode, Bonpoint, Boramy Viguier, Botter, Bouchra Jarrar, ByRedo, Casablanca, Castelbajac Paris, Celine, Chanel, Comme des Garçons, Coperni, Dawei, Dior, Dries Van Noten, Each Other, Ernest W.Baker, Ester Manas, Etudes, Francoise, Garcons Infideles, Gauthier Borsarello, Holiday, Imane Ayissi, Isabel Marant, Jérome Dreyfuss, Jil Sander, Jourden, Julie de Libran, Karl Lagerfeld, Kenzo, Kitsuné, Koché, Kym Ellery, L’Uniform, Lanvin, Le Gramme, Lemaire, Léonard Paris, Longchamp, Louis Gabriel Nouchi, Louis Vuitton, Lutz Huelle, Marc Jacobs, Maison Rabih Kayrouz, Marcia, Miko Miko, Mira Mikati, Molli, Nina Ricci, Oamc, Officine Générale, Paco Rabanne, Patou, Phipps International, Pierre Hardy, Pigalle Paris, Rokh, Roseanna, Sacai, Schiaparelli, Sean Suen, Uniforme, Victoria Tomas Y/Project & more to come…
Chamber of Reflection
Mercedes-Benz Fashion Week Tbilisi is creating a new future for creative minds in Georgia
Courrèges, the French fashion brand currently creatively directed by Nicolas Di Felice, presents its Resort 2026 collection.
Diesel’s 2025 Pride capsule collection, created with the Tom of Finland Foundation, is all about freedom, freedom to express yourself, to love who you want, and to be unapologetically you.
Andrii Barabash at Elite photographed by Adrian Cuerdo and styled by Matíos & Cesar, in exclusive for Fucking Young! Online.
PUMA has once again joined forces with French designer Louis Gabriel Nouchi, this time revisiting the 1999 Mostro Mule.
Over fifty emerging Finnish designers presented their collections at the Amos Rex SS25 fashion show, held in the courtyard of Helsinki’s Amos Rex museum on May 23rd. The event formed part of Fashion in… »
Resort 2026 by DSQUARED2 is rebellion at its purest!
Japanese artist Kunimasa Aoki has won the 2025 Loewe Foundation Craft Prize for his terracotta sculpture Realm of Living Things 19.
This collaboration reflects Paloceras’ approach to eyewear design, where technical precision meets handcrafted detail.
Last week, Helsinki became a focal point for fashion innovation as Aalto University presented its graduating students’ work at Näytös25.
Gal Nell Dahan debuts in menswear with his Fall/Winter 2025 collection, characterized by timelessness, rich fabrics, and sustainability.
This summer, the Monte-Carlo Beach Club has a new look, thanks to Jacquemus.
Nike’s latest running shoe, the Structure 26, arrives with a clear mission to deliver serious stability without sacrificing comfort.
Helsinki has long been an incubator for avant-garde creativity, and this year’s Fashion in Helsinki solidified its reputation as a nexus where fashion and art dissolve into one another.
The shoe takes inspiration from mid-century track runners but gives them Margiela’s signature deconstructed touch.
YSL Beauty has announced actor and musician Aron Piper as its new ambassador for Spain and Portugal. The 27-year-old star perfectly embodies the brand’s values of authenticity and individuality, aligning with the ethos of… »
The launch campaign, “EVERYTHING NOW – LEAVE NOTHING UNEXPRESSED,” captures the energy of a generation that treats every day as a chance to reinvent.
In a world that still asks “Does anyone even want to be a man anymore?”, their answer is a middle finger wrapped in glitter.
It began with a disruption: intentional, visual, and unapologetic. GLITCH wasn’t designed to follow clean lines or play it safe.
The organisation in charge of the prestigious ANDAM fashion competition unveils the list of finalists for the 36th edition.
Instead of just taking backstage shots himself, photographer Joonas S’Diri handed his phone to the models and let them take selfies.
Junya Watanabe joins forces with Alpha Industries to deliver a biker jacket defined by military rigor and Japanese avant-garde simplicity.
Granado teams up with Guimarães Rosa Institute and the French Institute for the fourth edition of ABERTO.
Indeed, after the calm that the last two months have brought (especially for those who work in the industry), it’s back to what, for some, is the most dreaded date: Fashion Week, which is not just a week, but a… »
The event highlighted a mix of established brands and new designers, all recognized for their focus on sustainability, creativity, and meaningful design.
The capsule collection takes the duo’s chaotic, genre-defying energy and turns it into wearable rebellion.
Persol’s Latest Drop is a Love Letter to Cinema and Steve McQueen
Maksym Rassokha captured by the lens of Oleg Borisuk and styled by Kiss Mark, in exclusive for Fucking Young! Online.
To mark its anniversary, LOEWE is releasing the Puzzle 10 collection, a tribute to a decade of innovation.
For their 20th anniversary, END. joins forces with Aries to drop Arcade, a capsule collection built on nostalgia for 90s gaming culture, drift racing, and the gritty charm of seaside arcades.
