#ProtegeTonSoignant Auction with Our Favourite Designers
by Anna Barr
The feeling of solidarity among the fashion community around Paris has never felt stronger. So many ateliers have transformed into making masks and robes for essentials workers. With support from the Haute Couture and Fashion Federation and the French Fashion Institute, designers are coming together with #ProtegeTonSoignant whose mission is to help caregivers to overcome this terrible health crisis by identifying urgent needs of hospitals. They then buy and deliver the medical equipment they need, as quickly as possible. There are more than 20 million euros pending requests of equipment.
Each participating designer selects one piece or accessory from their collections to reinterpret in electric blue, the color of #ProtegeTonSoignant. From emerging designers to landmark Maisons, the whole fashion industry – symbol of the French culture – expresses its support for caregivers, united with them: they are essential actors to overcome the crisis.
The pieces created for this sale will be sold at auction on a dedicated platform. The profits from this sale will be integrated directly into the money pot so that it can be used immediately for the benefit of caregivers. The creations will be sent to buyers at the end of the lockdown. #ProtegeTonSoignant will ensure the logistics (pick up of pieces and deliveries).
BIDS START FOR ALL PIECES AT 100€ DATES: MAY 1st – 12 pm I MAY 4th 11.59 pm (PARIS TIME) REGISTER ON: WWW.LAMODESENGAGE.FR
Berluti
Blue Marble
Boramy Viguier
Each Other
Ernest W. Baker
études
Garçons Infidèles
Gauthier Borsarello
Longchamp
Mira Mikati
Schiaparelli
Sean Suen
Sulvam
***
PARTICIPANTS: Alexandra Golovanoff, Alice Balas, Alyx, Amélie Pichard, Ami Paris, Amrose, Andrea Crews, Anrealage, APC, Balenciaga, Berluti, Blue Marble, Bode, Bonpoint, Boramy Viguier, Botter, Bouchra Jarrar, ByRedo, Casablanca, Castelbajac Paris, Celine, Chanel, Comme des Garçons, Coperni, Dawei, Dior, Dries Van Noten, Each Other, Ernest W.Baker, Ester Manas, Etudes, Francoise, Garcons Infideles, Gauthier Borsarello, Holiday, Imane Ayissi, Isabel Marant, Jérome Dreyfuss, Jil Sander, Jourden, Julie de Libran, Karl Lagerfeld, Kenzo, Kitsuné, Koché, Kym Ellery, L’Uniform, Lanvin, Le Gramme, Lemaire, Léonard Paris, Longchamp, Louis Gabriel Nouchi, Louis Vuitton, Lutz Huelle, Marc Jacobs, Maison Rabih Kayrouz, Marcia, Miko Miko, Mira Mikati, Molli, Nina Ricci, Oamc, Officine Générale, Paco Rabanne, Patou, Phipps International, Pierre Hardy, Pigalle Paris, Rokh, Roseanna, Sacai, Schiaparelli, Sean Suen, Uniforme, Victoria Tomas Y/Project & more to come…
Chamber of Reflection
Mercedes-Benz Fashion Week Tbilisi is creating a new future for creative minds in Georgia
For Viviano’s Spring/Summer 2026 collection, the focus is on the space between definitions.
For Fall 2025, Fear of God has released a short film created in collaboration with the filmmaker Hype Williams.
Some stories exist on the margins. They are found in the textures of what is left behind, in the narratives often excluded.
Diesel x Eastpak is a fusion of experience, made to be a reliable partner for any journey.
Some logos are a shared memory. The specific grey of a first console, the four familiar symbols, the typeface of a loading screen.
We talked to Dutch DJ Mau P before he started his DJ set for the Baddest Behaviour party at Pacha Ibiza.
The rhythm of Notting Hill Carnival is built on more than music. It is built on community, pride, and a shared heritage. This year, that rhythm had a new, powerful heartbeat: the partnership of PUMA and the… »
It’s a series dedicated to London, celebrating its iconic landscape and the energy of the people who live there.
For its Fall/Winter 2025 campaign, Casablanca turns its gaze to the rhythms of everyday life in Japan.
Shot by Dutch photographer Paul Kooiker, the campaign shows Carlsen in pieces from the new line.
This is a collaboration built on a shared belief. Both Kobe and Barça are known for one non-negotiable thing: the relentless push to be better.
Bershka’s new collaboration with Von Dutch is a direct line to the era’s most iconic streetwear, a time defined by logo mania and a specific kind of celebrity swagger.
Julian Zigerli unveiled the video for his collaboration with Tom of Finland, “TOM ALL OVER MY BODY,” directed by Steve Marais.
Levi’s® has a new global campaign called “Icons,” and it stars two genuine originals: musician Shaboozey and chef Matty Matheson.
“Free Your Feet” is presented as an invitation. It is an invitation to feel the ground again, to reconnect with our bodies, and to make choices that consider our own health and the health of the planet.
Designed to provide stability, traction, and comfort even on challenging terrain, the shoe aims to give runners confidence with every step.
Tomas Pyzynski photographed by Lucas Lei and styled by Sergio Jiménez, in exclusive for Fucking Young! Online.
Designed by Eli Russell Linnetz in Venice Beach, California, the shoe arrives as part of the brand’s fifth anniversary Fall/Winter 2025 collection.
CDLP introduces its Fall 2025 Essentials Collection, a range of elevated wardrobe basics made from innovative materials.
On the eve of the US Open, the brand is paying tribute to iNovak Djokovic by turning its famous crocodile into a goat.
Loewe unveiled its Fall/Winter 2025 campaign photographed by Arnaud Lajeunie.
GRAMMY Award-winning artist Doja Cat has returned with a new single, “Jealous Type,” alongside its music video.
Salomon and Bodega have joined forces to redefine the XT-4 OG.
For LIVE FROM EARTH and Nike, the first official collaboration is a reason to throw a party
For those seeking to build an autumn wardrobe with pieces that last, this first look provides a strong and wearable starting point.
The British newcomer makes his breakout in The Institute, the gripping adaptation of Stephen King’s thriller, where he plays Luke Ellis.
Gentle Monster takes a fearless step with its 2025 BOLD Collection. The new designs feature an iconic bridge detail, creating a distinctive look that offers unique ways to style eyewear.
Patta’s new Fall/Winter collection draws its colors from the city.
In fashion, a good collaboration is more than just a product drop. It’s a conversation. The new capsule from Zadig & Voltaire and EGONLAB is exactly that.
