Pronounce Fall/Winter 2020
by Chidozie Obasi































The prints – like a raging fire, cloud of fire, the edge of a fire, or like the edge of water. It attempts to convey such an ambiguous transition texture. Some people think that it is full of passion, some people think that it shows the fragility and incompleteness of life, and some people think that it represents lust. Just like the ever-changing ways of beings in the world, which is not always in a certain status.
Embossed techniques and jacquard fabrics, the massive scale of buttons, gender sharing ideas.
Contemporary Mao Suit and contemporary Cheongsam continue to be developed follows as previous seasons. UNDETECTED’s fully hand-crafted metal-encrusted jade accessories were inspired by weapons from each hero in the “Water Margin” story. Old Shanghai handmade craftsmen’s hand-made leather shoes are exclusively developed for PRONOUNCE this season.
PRONOUNCE is also very pleased to announce the upcoming collaboration with the Italian premium lifestyle brand and leading denim pioneer, DIESEL. Some of the 18-piece, were previewed today at PRONOUNCE’s show. The full disclosure of the collection will take place during Shanghai Fashion Week and will hit stores—in China, at DIESEL’s flagship doors and at key wholesale accounts worldwide—in late March.
Fall/ Winter 2020 collection is a collection full of emotions and different characters. PRONOUNCE imagines that this season’s collection is representative of each hero in the ‘Water Margin’ story (108 Stars of Destiny). The looks and figures in the show seem likes different heroes from the story live in today. Each look will be named under a hero’s nickname (Full list will be present on PRONOUNCE’s Instagram).
Fall/Winter 2020 is defined by transitional states: between functional and decorative, restriction and freedom, real and artificial. A PRONOUNCE way of explaining beauty and masculinity.
E. Tautz FW20 Backstage!
Bethany Williams FW20 Backstage!
Gabe Gordon’s Fall/Winter 2025 Ready-To-Wear Collection, titled Rubber Boyfriend, is a story told through clothing.
With its rich history and welcoming open-mindedness, the German capital keeps attracting talented designers from all horizons.
“Ti Amo Carne” is a celebration of Carne Bollente’s bold, sex-positive spirit, inviting everyone to live freely and enjoy life to the fullest.
The campaign was shot in the heart of Paris by photographer Robin Galiegue and aims to capture the essence of the casual style.
To celebrate Valentine’s Day, Fursac unveiled a limited-edition Chambray shirt that mixes workwear and Western styles, both of which are big parts of Fursac’s look.
Titled Fragmented Royalty, the collection reimagines royal clothing, inspired by Danish princesses Alexandra, Dagmar, and Thyna.
Patta’s Spring/Summer 2025 collection is a celebration of the streets and the life they hold.
Designer Willy Chavarria and rapper Kendrick Lamar unveil their limited edition sports-style clothing collaboration.
Reese Cooper’s work here is about rethinking what outdoor-inspired fashion can be.
The collaboration brings together the AMIRI Skel Top-Low and Maison MIHARA YASUHIRO OG Sole Sneakers ‘PETERSON,’ honoring the distinct identities of both brands.
Titled Altai Turks/Altaicana, the collection draws inspiration from the Altai people, their deep connection to nature, ancient traditions, and rich mythology.
Y-3’s Spring/Summer 2025 campaign brings together two unique figures: Noah Lyles, the fastest man alive, and A$AP Nast, a true original.
This Bao Family and Puma teamed up to celebrate the Chinese New Year, with a bright red football jersey.
Eli Russell Linnetz, Founder and Creative Director of ERL, unveiled his Fall/Winter 2025 collection.
The Icon Series offers cool and functional pieces that work for both professional and casual settings.
Founded in West Hollywood by Alexander Del Rae and Andrew Gleason, Adlan Fragrances is known for its signature graphite stoneware vessel with hand-poured coconut wax blends that are expertly curated scents
Louis Vuitton has named Tyshawn Jones as a Friend of the House, continuing its focus on connecting with talent outside of fashion and building a stronger menswear community.
LOEWE’s Ballet Runner 2.0 is set to launch in February, bringing a fresh take on the original Ballet Runner from 2019.
The campaign highlights the brand’s focus on quality, durability, and innovative efforts to promote circular fashion.
The Spring/Summer 2025 collection focuses on functional and innovative materials, aiming to create versatile everyday clothing.
Dichotomy is the name given to the proposal, inspired by Roberto Longo’s “Men in the Cities” series and archive images of Jamaican dancers.
MR PORTER’s Pre-Spring 2025 campaign offers a fresh perspective on classic styles and new trends, designed to update and elevate your wardrobe.
Songzio’s Spring/Summer 2025 campaign follows young boys on a journey to find the North Star, the brightest star in the sky.
Nike’s Air Max Dn8 represents the latest advancement in their Dynamic Air technology.
Bershka’s music platform is getting a boost with the addition of Leon Leiden, one of Mexico’s most promising artists in pop music.
The collection blends dystopian drama with extravagant fantasy, creating a world that feels both haunting and romantic.
GmbH’s Fall/Winter 2025 collection, presented during Berlin Fashion Week, is a response to the serious and often unsettling times we live in.
The new fragrance from Pigmentarium, called BRUTAL, will be released on March 20.
This marks the brand’s first official basketball sneaker since the early 2010s, and it’s already being worn by top players, including WNBA All-Star Angel Reese.