Pronounce Fall/Winter 2020
by Chidozie Obasi
The prints – like a raging fire, cloud of fire, the edge of a fire, or like the edge of water. It attempts to convey such an ambiguous transition texture. Some people think that it is full of passion, some people think that it shows the fragility and incompleteness of life, and some people think that it represents lust. Just like the ever-changing ways of beings in the world, which is not always in a certain status.
Embossed techniques and jacquard fabrics, the massive scale of buttons, gender sharing ideas.
Contemporary Mao Suit and contemporary Cheongsam continue to be developed follows as previous seasons. UNDETECTED’s fully hand-crafted metal-encrusted jade accessories were inspired by weapons from each hero in the “Water Margin” story. Old Shanghai handmade craftsmen’s hand-made leather shoes are exclusively developed for PRONOUNCE this season.
PRONOUNCE is also very pleased to announce the upcoming collaboration with the Italian premium lifestyle brand and leading denim pioneer, DIESEL. Some of the 18-piece, were previewed today at PRONOUNCE’s show. The full disclosure of the collection will take place during Shanghai Fashion Week and will hit stores—in China, at DIESEL’s flagship doors and at key wholesale accounts worldwide—in late March.
Fall/ Winter 2020 collection is a collection full of emotions and different characters. PRONOUNCE imagines that this season’s collection is representative of each hero in the ‘Water Margin’ story (108 Stars of Destiny). The looks and figures in the show seem likes different heroes from the story live in today. Each look will be named under a hero’s nickname (Full list will be present on PRONOUNCE’s Instagram).
Fall/Winter 2020 is defined by transitional states: between functional and decorative, restriction and freedom, real and artificial. A PRONOUNCE way of explaining beauty and masculinity.
E. Tautz FW20 Backstage!
Bethany Williams FW20 Backstage!
VIKTORANISIMOV chose an unlikely stage for its first Berlin Fashion Week presentation: a former telecommunications bunker, now The Feuerle Collection museum.
After the show, designer Feng Chen Wang caught up with us, to open up about the emotion behind this collection, and the brand’s evolving identity – accompanied by backstage moments captured by Leiya Wang.
Take a look at DOUBLET’s Spring/Summer 2026 backstage, captured by the lens of Rita Castel-Branco during Paris Fashion Week, in exclusive for Fucking Young!
Take a look at KIDSUPER’s Spring/Summer 2026 backstage, captured by the lens of Tiago Pestana during Paris Fashion Week, in exclusive for Fucking Young!
For Camiel Fortgens’ SS26, models walked the actual streets of Paris during Fashion Week, portable speakers in hand, each playing a fragment of the show’s soundtrack.
Singer-songwriter HUMBE is Mexico’s breakout pop star, leading us into a new era of sentimental pop.
Created with artist Samuel de Sabóia, the lineup weaves together regeneration, spirituality, and a question: What does the future of fashion look like?
ZIGGY CHEN’s PRITRIKE doesn’t shout. It hums like the low, steady pulse of rain on summer earth.
For their SS26 show, the adidas and Yohji Yamamoto collaboration traded the standard runway for something more visceral: a four-act performance directed by choreographer Kiani Del Valle.
After showing off-calendar for two seasons in a presentation format, the 2023 LVMH Prize-nominated designer Kartik Kumra is now the first Indian designer to be on the official menswear calendar.
SANKUANZ’s Spring/Summer 2026 collection finds its heartbeat in Tara, the Tibetan Buddhist goddess who exists between two worlds, both enlightened and earthly.
Creative director Julian Klausner builds his first men’s collection for the house like a love letter to contradictions.
Fashion often pretends to have answers. TAAKK’s Spring/Summer 2026 collection prefers questions.
Doublet doesn’t ask you to change the world. It just shows what happens when fashion remembers where it comes from.
The idea is simple but clever: take the rigid codes of a gentleman’s wardrobe and soften them for the heat.
For SS26, Hung La’s LỰU ĐẠN closes its trilogy “MAYHEM,” “YOU DON’T BELONG HERE,” and now “NO MAN’S LAND”, with a collection that stares straight at the people society ignores.
Marine Serre‘s Spring/Summer 2026 collection is about the quiet revolution happening in every stitch. Titled THE SOURCE, this is clothing that moves with purpose, crafted by hands that treat savoir-faire not as a relic, but as rebellion.
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When J Balvin puts his name on something, you know it won’t be ordinary.
C.R.E.O.L.E.’s DOM TOP FEVER collection is a reckoning. It digs into displacement, memory, and the act of reclaiming stories that have been buried or distorted.
Entitled ‘The Boy Who Jumped the Moon’, this latest KidSuper collection explored key notions of naïveté, innocence and dreams, which are some of the defining characteristics of any childhood.
Hermès’ Spring/Summer 2026 collection moves in straight lines: clean, precise, effortless.
Kolor’s Spring/Summer 2026 collection plays with time, not in a heavy, sci-fi way, but with a light touch.
Louis Gabriel Nouchi’s Spring/Summer 2026 collection asks a question: Do androids dream of wet desires?
Willy Chavarria’s Spring/Summer 2026 runway show was a protest, a love letter, and a reclamation of dignity.
Take a look at Kenzo’s Spring/Summer 2026 backstage, captured by the lens of Thomas Lizzi during Paris Fashion Week, in exclusive for Fucking Young!
Take a look at LAZOSCHMIDL’s Spring/Summer 2026 presentation, captured by the lens of Rita Castel-Branco during Paris Fashion Week, in exclusive for Fucking Young!
From strippers to cake and condoms as souvenirs, the Carne Bollente party during Paris Fashion Week was the place to dance the night away.
Staged at the legendary club Maxim’s in Paris, NIGO takes us out clubbing with his collection for Kenzo.
JEANNE FRIOT presented her Spring/Summer 2026 collection, Resistance, during Paris Fashion Week, and left no room for metaphor.
JUUN.J’s Spring/Summer 2026 collection, “BOY-ISH,” turns fashion’s happy accidents into something intentional.
