PRISMA presents the “Of Void & Chrome” Campaign
by Fucking Young!
PRISMA introduces its new underwear collection, EREVOS, with a campaign titled “Of Void & Chrome.” This series features three distinct lines: EREVOS, Iconic Grey, and Blink, all united by a minimalist design, a grayscale color palette, and the brand’s signature geometric prints.
The campaign’s narrative follows a man who, on a hot summer night, experiences a strange transformation. As he reaches for a glass of water, his fingertips begin to shimmer with a silver sheen that quickly spreads across his entire body, turning his skin into a smooth, chrome surface. Reality blurs as the man finds himself in a surreal world of white and silver. The once familiar surroundings have been replaced by a vast, empty void. The campaign’s tagline, “He’s made of void and chrome,” captures the essence of this transformative experience.
Check out the campaign images below:
prisma-mv.com
Credits:
Photography/Video: Panos Misailidis @p2photographygr
MUA: Georgia Skouli @georskou_
Model: Dimitris Toufexis @dimitris_toufexis
Creative Director: Billy Hazel @billyhazel
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