Premiata unveils first ready-to-wear men’s collection
by Adriano Batista
Premiata returns to Fortezza da Basso, where the great success of its sneakers line began, to launch its first clothing collection, consisting of Made in Italy garments with a genderless soul.
A decision that comes under the pressure of the new generation of the Mazza family, historical owner of the brand. Vincenzo together with his sister Carlotta represent the fifth generation of Premiata, they are responsible for this new chapter in the history of the company. An evolution shared with passion by the founder Graziano Mazza, entrepreneur, creative and great design expert. A professional who represents a real point of reference for various luxury entrepreneurs who still collaborate with him today for the development of their collections of accessories and footwear.
Vincenzo Mazza summarizes the values of the collection as follows: “I thought of the wardrobe of a person who I would define as a metropolitan warrior and who needs multifunctional, structured and versatile garments in everyday life, for use all day long. All the outerwear, from the jacket to the parka, passing through the field jacket and down jackets, are garments conceived in a genderless key “.
Among the materials used are nylon and organic cotton treated straight to make it water repellent, washed with a very comfortable touch. Sensitive garments will be offered with unique characteristics of elasticity and technicality also in combination with high-quality duvets, and some garments in heat-taped cotton/polyamide with waterproof characteristics. The collection and production are totally Made in Italy.
The collection and its values will be presented with a thematic Pop Up during the next edition of Pitti within the new Male Future on the top floor of the Central Pavilion.
Le printemps
NOTES OF NOSTALGIA: Les Benjamins Debut Fragrance Line
Levi’s has launched a T-shirt collection celebrating the hip-hop group De La Soul.
The brand, which produces artisanal olive oil and home goods, presented an installation at the inaugural Basic.Space NY event in SoHo.
Sónar 2026 has revealed the first part of its lineup, featuring over 100 shows.
The collection, led by Brazilian designer Pedro Andrade, revives pieces from Oakley’s historical archives through Piet’s experimental lens.
Perfume Genius’s new single “Me & Angel” feels like a glowing little world of its own, tender, dreamy, and strangely uplifting.
Moncler and JIL SANDER unveil their first collection together, crafted for Fall/Winter.
LOEWE Perfumes has partnered with the historic Madrid pastry shop, La Duquesita, for a special Christmas collaboration.
The collection revisits some of the brand’s earliest and most emblematic pieces. It is a tribute to the two pillars of their identity: Exclusive and Inclusive.
Stefano Tomadini photographed by Edgar Vazquez and styled by Victor Lopez, in exclusive for Fucking Young! Online.
Graphpaper from Tokyo and the Amsterdam label Camiel Fortgens have created an eight-piece capsule for Fall/Winter 2025.
Choclock has spent years redefining Spanish R&B and hip-hop, and his new EP Dame Más Tiempo marks another leap forward.
Discover the new Saint Laurent flagship on Avenue Montaigne, a refined, art-infused space that redefines modern luxury in the heart of Paris.
The third instalment of Canada Goose by Haider Ackermann elevates winterwear with bold minimalism and functional sophistication.
Weaving (literally) together activism, design, and queer culture, Grindr partnered with Rainbow Wool to present I Wool Survive on the runway in New York.
PUMA and ROMBAUT have released the second and final chapter of their collaboration.
Eastpak has released a new collection in its Movie Club series, this time inspired by the 1984 film Gremlins.
The Oakley Factory Team returns for Fall/Winter 2025 with a collection focused on technical experimentation.
The 17th FASHIONCLASH Festival filled three November days in Maastricht with performances, films, workshops and shows made by students, activists and designers from over 25 countries.
With over two decades of dedicated experience in the fashion industry, Andrea Moore has forged a distinctive path, blending vibrant colors and innovative materials into gender-neutral designs that resonate with today’s diverse audience.
Saint Laurent Rive Droite has introduced its first Advent calendar. The project is a unique vinyl box set curated by Creative Director Anthony Vaccarello.
Designer Gosha Rubchinskiy has relaunched his brand, opening a new chapter for the label.
Pull&Bear and French artist Thomas Lélu have released their second collaborative capsule, titled “Objets.”
For the first time, the partnership extends beyond bags to include apparel.
We headed down to Geneva over the weekend for the HEAD Fashion Show, made up of 23 Bachelor and 8 Master graduate collections offering a fresh, diverse, and contemplative reading of what clothing can be today.
The competition, which began in 2013, is open to designers from around the world who are between 18 and 40 years old.
Over four intense days, 30 students from across Europe breathed strange, electric life into discarded garments — relics pulled back from the brink and reimagined with hands that refuse to waste. What emerged wasn’t just clothing, but a shared vocabulary: sustainability as a dialect, mending as a manifesto.
Photographer Gorka Postigo’s new book, You’ll Never Meet My New Friends, launched at LSD Paris during Paris Photo Week.
Ami Paris presents its festive collection, Ami Holidays.
The Salomon XT-Whisper Aries Arise is a collaboration that looks to the past and the future.
MRKNTN presents its Spring/Summer 2026 collection, titled SAINT-MAURICE.
