Premiata unveils first ready-to-wear men’s collection
by Adriano Batista
Premiata returns to Fortezza da Basso, where the great success of its sneakers line began, to launch its first clothing collection, consisting of Made in Italy garments with a genderless soul.
A decision that comes under the pressure of the new generation of the Mazza family, historical owner of the brand. Vincenzo together with his sister Carlotta represent the fifth generation of Premiata, they are responsible for this new chapter in the history of the company. An evolution shared with passion by the founder Graziano Mazza, entrepreneur, creative and great design expert. A professional who represents a real point of reference for various luxury entrepreneurs who still collaborate with him today for the development of their collections of accessories and footwear.
Vincenzo Mazza summarizes the values of the collection as follows: “I thought of the wardrobe of a person who I would define as a metropolitan warrior and who needs multifunctional, structured and versatile garments in everyday life, for use all day long. All the outerwear, from the jacket to the parka, passing through the field jacket and down jackets, are garments conceived in a genderless key “.
Among the materials used are nylon and organic cotton treated straight to make it water repellent, washed with a very comfortable touch. Sensitive garments will be offered with unique characteristics of elasticity and technicality also in combination with high-quality duvets, and some garments in heat-taped cotton/polyamide with waterproof characteristics. The collection and production are totally Made in Italy.
The collection and its values will be presented with a thematic Pop Up during the next edition of Pitti within the new Male Future on the top floor of the Central Pavilion.
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