Premiata unveils first ready-to-wear men’s collection
by Adriano Batista
Premiata returns to Fortezza da Basso, where the great success of its sneakers line began, to launch its first clothing collection, consisting of Made in Italy garments with a genderless soul.
A decision that comes under the pressure of the new generation of the Mazza family, historical owner of the brand. Vincenzo together with his sister Carlotta represent the fifth generation of Premiata, they are responsible for this new chapter in the history of the company. An evolution shared with passion by the founder Graziano Mazza, entrepreneur, creative and great design expert. A professional who represents a real point of reference for various luxury entrepreneurs who still collaborate with him today for the development of their collections of accessories and footwear.
Vincenzo Mazza summarizes the values of the collection as follows: “I thought of the wardrobe of a person who I would define as a metropolitan warrior and who needs multifunctional, structured and versatile garments in everyday life, for use all day long. All the outerwear, from the jacket to the parka, passing through the field jacket and down jackets, are garments conceived in a genderless key “.
Among the materials used are nylon and organic cotton treated straight to make it water repellent, washed with a very comfortable touch. Sensitive garments will be offered with unique characteristics of elasticity and technicality also in combination with high-quality duvets, and some garments in heat-taped cotton/polyamide with waterproof characteristics. The collection and production are totally Made in Italy.
The collection and its values will be presented with a thematic Pop Up during the next edition of Pitti within the new Male Future on the top floor of the Central Pavilion.
Le printemps
NOTES OF NOSTALGIA: Les Benjamins Debut Fragrance Line
No matter what you wear, ARNETTE’s sunglasses will steal the show. ARNETTE invites us to spend a weekend at the Boombastic Festival in Spain.
Songzio has found its perfect muse in ATEEZ member Seonghwa, announcing him as their new global ambassador.
Just weeks after teasing new music, Tyler, The Creator has delivered. His ninth studio album, Don’t Tap The Glass, is out now!
The Metcon 10 arrives as the lightest, most stable version yet, designed to handle every part of an athlete’s workout without compromise.
LOEWE’s Landscape collection, first shown in the Fall/Winter 2024 pre-collection, transforms leather into something that feels alive.
We caught up with Billy to chat on film, fashion, and fear, but it was clear that he is passionately nerdy about music.
Six years after his last album, Dev Hynes, better known as Blood Orange, announces Essex Honey, set for release on August 29th, 2025.
Arte Antwerp treats design as something everyone should own, wear, and use to say something.
Far different from the Ibiza of neon-lit clubs, this is a nine-acre sanctuary where rustic Spanish finca charm meets understated Soho House cool.
Pull&Bear’s latest capsule collection draws inspiration from Henri Matisse, transforming his playful shapes and vivid colors into summer-ready clothes and accessories.
Jason Fejiro photographed by Johanna Stroud and styled by Jay Taglè, in exclusive for Fucking Young! Online.
For the first time, the work of more than 60 artists who have lived and created at the TOM House will come together in FXLK PLAY: Mythmaking, Devotion, and Mischief, an exhibition opening September 12, 2025, at Long Hall in West Hollywood’s Plummer Park.
Oakley is taking its expertise from extreme sports to outer space.
There’s something raw and electric in Last Exit on Bethnal, the new collaborative project between London producer/DJ Hannah Holland and filmmaker/photographer Lydia Garnett.
JIL SANDER backed the production of a seven-track EP and the Hamburg-shot music video for the song “Wanderlust”.
Balenciaga’s Winter 2025 campaign strips away polish in favor of something more intriguing: real moments in real spaces.
Marine Serre unveiled the first chapter of its “Heads or Tails” campaign, captured by the lens of Julia et Vincent.
Thirty students from fashion schools across Europe will gather in Barcelona this November to tackle one of the industry’s biggest challenges: waste.
The Phantom of the Opera has chosen his designer. Nicola Formichetti has been appointed Director of Masks for Masquerade, the new immersive Phantom experience coming to New York.
MM6 Maison Margiela and Dr. Martens are teaming up again, this time with a capsule that twists classic Docs into something fresh.
Kwir Nou Éxist project, a photo installation conceived by model, actress and activist Raya Martigny and her partner Edouard Richard, is now on view until July 25 in the iconic Tuileries Garden in Paris.
The legacy of Virgil Abloh will soon be celebrated at the Grand Palais in Paris with an exhibition developed in collaboration with Nike.
MODUS VIVENDI’s latest swimwear collection is made for days in the sun, with pieces that catch the eye without costing the earth.
Liam Goofy at Two Managment photographed by Martina Moreno and styled by Marta Ros, in exclusive for Fucking Young! Online.
BIMBA Y LOLA has introduced its new DOG LOVERS COLLECTION, a capsule line celebrating dogs and their owners.
Nanushka’s Pre-Spring 2026 collection, Reflections, takes cues from Austrian thinker Rudolf Steiner’s belief that spirit and material are inseparable.
The wait and speculation are over. Almost a month after Francesco Risso’s departure, Marni now has a new Creative Director: Belgian designer Meryll Rogge.
Spanish-Nigerian designer Wekaforé Jibril has made history with the opening of his first standalone boutique in Barcelona, becoming the first Black designer to establish a flagship store in Spain.
“It’s an honour to work with Burberry,” Wu said. “The brand’s dedication to its heritage and innovation results in pieces that never fail to amaze. I look forward to discovering what we’ll create together.”
