The Prada Spring/Summer 2025 menswear campaign takes a refreshing approach. Instead of showcasing characters or elaborate storylines, it centers on actor Harris Dickinson, simply being himself.

Actors often transform into different people, embodying fictional roles. But this campaign peels back the layers, revealing the individual behind the performer. We see Dickinson in various moods and styles, from energetic and dynamic to contemplative and relaxed. This raw authenticity allows us to connect with him on a more personal level.

The campaign also highlights how clothes can be a form of self-expression. Classic menswear pieces are reimagined through Dickinson’s unique presence. They’re not just clothes; they become extensions of his personality, reflecting his mood and individuality.

Check it out below: