The Prada Spring/Summer 2023 campaign places the collection of Miuccia Prada and Raf Simons within an ever-evolving continuum, in which enigmatic fragments of stories reflect a multifaceted humanity, highlighting different personalities and echoing distant realities. Emotional complexity, parallels, paradoxes and alternative perspectives.

Through the photographic language of fashion, which echoes that of cinema, the campaign represents the quintessence of Prada, further evolving in the continuous interplay of creative ideologies. David Sims’ shots refer to classic Hollywood and European films whose images represent frames within divergent stories, glimpses of an unedited narrative and an unknown script that once again tends towards multiple points of view belonging to different lives. The Prada campaign is made up of a cast of faces of immediate resonance and international fame: actors Vincent Cassel, Jaehyun Jeong, Louis Partridge, Hunter Schafer, Letitia Wright, alongside models Guinevere van Seenus and Rachel Williams.