PRADA LINEA ROSSA Spring/Summer 2023 Campaign
by Adriano B.
Fusing the natural and the urban, the raw and instinctive with the refined and considered, the Prada Linea Rossa Spring/Summer 2023 campaign imagery proposes an unreal landscape that nevertheless reflects the reality of today, underscoring the notion of metropolitan clothing at the heart of the line.
Photographed and then reimagined by Norbert Schoerner, the campaign imagery clashes together cityscape with landscape in impossible combinations, paradoxical vistas that echo the nature of contemporary life. Urban hiking – the nature of the city – sees individual, intrepid figures exploring metropolitan terrain, traversing the landscape of the twenty-first century.
Take a look below:
BEYOND RETRO Spring Edit – RECLAIMED BY NATURE Campaign
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