Prada Fall/Winter 2025 Campaign
by Adriano Batista
The Prada Fall/Winter 2025 campaign isn’t about standing still. It’s about movement, real, unfiltered, alive. Shot like frames from a film, the images show models walking, flowing, never frozen. They move together, not toward anything specific, just forward.
There’s a strength in the way these figures move as a group. Alone, a person walks. Together, they become something more, like a shared moment, a collective force. It’s not about where they’re going, but how they move. The clothes follow, designed for motion, for life.
Check it out below:
Creative Directors: Miuccia Prada and Raf Simons
Still Photography: Oliver Hadlee Pearch
Campaign Creative Direction: Ferdinando Verderi
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