With the heatwave in full swing and the fashion world eagerly awaiting Demna‘s first moves as the new creative director, Italian fashion house Gucci presents its new Fall/Winter 2025 campaign, “The Gucci Portrait Series.”
Renowned photographer Catherine Opie is responsible for capturing this new visual narrative, turning her lens on a group of forty-two unique individuals. Each portrait exudes authenticity and intimacy, composing a human mosaic as diverse as it is captivating. These are real faces, with their own stories, embodying the emotional and aesthetic richness that the brand seeks to highlight this season.
In terms of style, the campaign naturally embraces the brand’s timeless codes: the impeccable blend of sprezzatura — that effortless elegance so typical of Italy — and the air of unstructured sophistication that has defined the company since its inception. The looks from the Fall/Winter line are organically integrated into each image, highlighting a fashion that is as much attitude as it is art.
As a visual and emotional complement, the campaign expands into a series of videos directed by Lisa Rovner. In them, the protagonists answer open-ended questions that generate spontaneous moments of humour, reflection, and nostalgia. An intimate touch that further humanises the proposal.
PUMA and SAYSKY have unveiled Back to Business, the final chapter of their collaboration, built around the mindset of runners who carry the sport into every part of their day.
C2H4, the menswear brand based between Los Angeles and Shanghai, has launched the FW26 extension of its 012 Collection, adding new seasonal styles to its annual release.
Orb has partnered with Evan Mock and his lifestyle label Wahine on a limited-edition fragrance oil that captures the feeling of a day on O’ahu’s North Shore.
Moving between the raw energy of Berlin’s underground and pop, Luca Eck embraces fluidity as a creative force, refusing to fit neatly into just one box.
Champion has announced a global partnership with V of BTS, introducing the internationally acclaimed artist as the face of its new True Champion campaign.
The fourth chapter of dunhill’s Heritage in Motion series turns to the Driving Jacket, a modern expression of the leather garments Alfred Dunhill developed for the earliest motorists.
Actor William Franklyn-Miller photographed by Michiel Meewis and styled by Gregory Russill, for the cover story of Fucking Young!’s TRANSPARENCY issue.
Saint Laurent Rive Droite Beijing presents a photography exhibition by Chinese artist No.223 (Lin Zhipeng), curated by Anthony Vaccarello, on view from 6 August to 11 September in celebration of Qixi.
Stone Island has launched The Calm and the Chaos, a new creative project that examines the hardcore and metalcore scenes through the communities that have kept them alive across generations.
Barry Brandon, founder of ICONIQA, discusses queer community building, nightlife as activism, the limits of allyship, and creating spaces of radical self-expression in Barcelona and beyond.
The collection reinterprets archival pieces through a contemporary lens, pulling from workwear and the outdoors while balancing functionality with a sharper edge.
Le Labo has introduced SHIU 25, a new fragrance created for Beijing, joining the City Exclusive Collection that pays tribute to the cities the brand calls home.
For Issue 28, TRANSPARENCY, we explore the shifting relationship between what is revealed and what remains concealed, questioning ideas of authenticity, identity, vulnerability, and self-expression in an increasingly exposed world.
