Not even the usual cold weather in Milan at this time of year made anyone who attended the latest fashion show by Italian fashion house Prada at MFW think about missing it for a moment. If the firm calls you, you have to be there. It is non-negotiable. Once again, the great convening power of the company was evident, as the level of occupation of the seats inside the Fondazione Prada, the place where the respective shows are usually held, was at 100% and with some familiar faces, such as Troye Sivan, star of the recently unveiled Spring/Summer 2024 campaign.

Sometimes it’s scary how fast the industry moves. If a few days ago the campaign was introduced, a couple of weeks later it’s unveiling its proposal for next Fall/Winter 2024 on a sort of glass platform, in the background of which you could see nature in its purest state, contrasting with the rest of the set, decorated in the working world and simulating the office of a company. Opposites attract, and the company AMO, in charge of the set design, is one of those who think this way, that’s why they wanted to juxtapose both worlds and demonstrate the paradoxical dichotomy of the two.

Surprisingly, such a combination, as crazy as it may seem, has ended up working in the best way and fitting in with the 49 looks that Miuccia Prada and Raf Simons designed, some of them related to water. This indispensable commodity for the development of life seems to have influenced the designer duo, since when examining the line’s looks, one can see accessories in the form of caps reminiscent of swimming caps with which to cover one’s hair from the water or captains’ berets worn with double-breasted leather jackets that look like something out of a luxurious seaport and with vibrantly colored cardigans or jumpers.

Unlike other brands, Prada is again breaking the rules and making its own. What has it done this time? Forget the established norm that in winter it is not allowed to wear bright colors and introduce them into the palette used in the designs. Not everything has to be black or grey; adding a splash of color and elevating looks in this way is fine. Others, however, don’t need to be elevated because they speak for themselves, such as the perfectly structured, Italian-style suits, which reflect the house’s mastery of perfectionism and attention to detail. The fabrics further reinforce the suits and enrich them even more. And the same goes for the bags, which burst onto the catwalk in different shapes, sizes, and colors.

Check out some of the best looks below: