Not even the usual cold weather in Milan at this time of year made anyone who attended the latest fashion show by Italian fashion house Prada at MFW think about missing it for a moment. If the firm calls you, you have to be there. It is non-negotiable. Once again, the great convening power of the company was evident, as the level of occupation of the seats inside the Fondazione Prada, the place where the respective shows are usually held, was at 100% and with some familiar faces, such as Troye Sivan, star of the recently unveiled Spring/Summer 2024 campaign.
Sometimes it’s scary how fast the industry moves. If a few days ago the campaign was introduced, a couple of weeks later it’s unveiling its proposal for next Fall/Winter 2024 on a sort of glass platform, in the background of which you could see nature in its purest state, contrasting with the rest of the set, decorated in the working world and simulating the office of a company. Opposites attract, and the company AMO, in charge of the set design, is one of those who think this way, that’s why they wanted to juxtapose both worlds and demonstrate the paradoxical dichotomy of the two.
Surprisingly, such a combination, as crazy as it may seem, has ended up working in the best way and fitting in with the 49 looks that Miuccia Prada and Raf Simons designed, some of them related to water. This indispensable commodity for the development of life seems to have influenced the designer duo, since when examining the line’s looks, one can see accessories in the form of caps reminiscent of swimming caps with which to cover one’s hair from the water or captains’ berets worn with double-breasted leather jackets that look like something out of a luxurious seaport and with vibrantly colored cardigans or jumpers.
Unlike other brands, Prada is again breaking the rules and making its own. What has it done this time? Forget the established norm that in winter it is not allowed to wear bright colors and introduce them into the palette used in the designs. Not everything has to be black or grey; adding a splash of color and elevating looks in this way is fine. Others, however, don’t need to be elevated because they speak for themselves, such as the perfectly structured, Italian-style suits, which reflect the house’s mastery of perfectionism and attention to detail. The fabrics further reinforce the suits and enrich them even more. And the same goes for the bags, which burst onto the catwalk in different shapes, sizes, and colors.
It’s the bag you put inside another bag or the one you stuff full of everything else. It doesn’t care what it carries; it’s built to hold whatever you throw at it.
“MiMa is first and foremost a space for discovery and inspiration. That was a core idea from the very beginning, both in the way we curated the selection and in how we designed the space itself.”
FANG NYC’s FW25 collection pulls from creative director Fang Guo’s travels, from Georgia’s concrete Kartlis Deda monument to Crete’s pink sand beaches, to play with contrasts.
To celebrate the release of Senua’s Saga: Hellblade II on PlayStation 5, Ninja Theory has teamed up with London’s Passarella Death Squad for a limited capsule collection.
Wood Wood enters a new chapter with its FW25 Double A campaign, the first collection under creative director Brian SS Jensen and head of design Gitte Wetter.
Johnatan Aba and Yoni Goor captured by the lens of Italo Gaspar and styled by Marchesini Matilde & Stefani Sofia, in exclusive for Fucking Young! Online.
DJOOKE opens up about his journey from Portuguese small towns to Lisbon’s DJ scene, the birth of iconic LGBTQ+ party BALAGAN, and his vision for inclusive nightlife.
Massimo Osti Studio’s latest collection, Continuative Garments, stays true to the brand’s philosophy: clothes should work effortlessly in everyday life.
For Fall/Winter 2025, Billionaire Boys Club turns its focus to Jamaican sound system culture, drawing from the raw energy of dancehall, reggae, and lovers rock.
Borsalino’s Fall/Winter 2025 campaign, captured by Pablo di Prima and shaped by Agata Belcen’s art direction, turns hats into something more than accessories. They become extensions of the people wearing them, subtle yet full of presence.
A reimagined version of their classic Plantaris, this ultra-limited release swaps the usual for titanium, turning a familiar shape into something that feels like it’s from 2075.
With a remarkable voice that challenges the status quo, Marval Rex is redefining cultural + transgender identities through the lens of comedy, performance, and thoughtful discourse.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
