The next edition of Pitti Uomo will highlight the creativity and craftsmanship of Japanese designers and brands. The event will feature two special projects dedicated to the Japanese fashion industry: J∞Quality Factory Brand Project and Japan Leather Showroom.
J∞Quality Factory Brand Project will showcase 25 Japanese brands that combine tradition and modernity in their collections. The brands will present their new creations at the Fortezza da Basso, the main venue of Pitti Uomo, in three sections that reflect the avant-garde spirit of Japanese menswear: Futuro Maschile, Superstyling, and I Go Out.
The participating brands are: AMC ALDOMARIACAMILLO, ANTOS, BARBOUR FLOWER MOUNTAIN, BOOT BLACK, BRIGHTWAY, COHÉRENCE, D-VEC, FLOWER MOUNTAIN, FUJITAKA, GOLDWIN, IKIJI, J∞QUALITY, MOONCASTLE, NANAMICA, NUMERO UNO, ORBIUM, REGAL Shoe & Co, RESOLUTE, ROOP, SNOW PEAK, SUBU, THE CHINO REVIVED, THE SHOE OF LIFE BY H.KATSUKAWA, TOGA PULLA, and TOGA VIRILIS.
Japan Leather Showroom will display the excellence and quality of Japanese leather products. The project will consist of a showroom that will exhibit leather goods from 10 Japanese companies, as well as a workshop that will demonstrate the techniques and skills of Japanese leather artisans.
Japan will also participate in the upcoming edition of Pitti Uomo with a significant presence of buyers from department stores, shops, and the most important boutiques of the country, representing a growing, dynamic, and demanding market.
Some of the confirmed names are: BARNEYS JAPAN, BEAMS, HANKYU HANSHIN, ISETAN MITSUKOSHI, ITOCHU, MARUBENI, ONWARD KASHIYAMA, SHIPS, TAKASHIMAYA, UNITED ARROWS, and WAKO.
