Patta x Nike Air Max DN8
by Adriano Batista
The release of a new sneaker often follows a familiar pattern. But the collaboration between Patta and Nike for the Air Max DN8 follows a different rhythm. It is built around an idea: “Get Familiar.” This phrase is central to Patta’s language. It means to pay attention, to understand where culture comes from, and to see the new wave as it forms.
For this campaign, that idea finds a home in a simple image: the couch. It is an ordinary object, but one that holds meaning. It is a place for people to gather, to talk, and to connect. It is where relationships are built. This image moves the campaign away from a simple product launch and toward something more human.
This approach is reflected in the global release. Instead of one event, the shoe is being introduced city by city. Each location (Los Angeles, Marseille, Seoul) gets a two-day pop-up shop created with local partners. These partners, like Union in LA or Worksout in Seoul, are important parts of their own communities. The strategy places the shoe directly into local contexts.
The campaign visuals continue this theme. Photographers Shaniqwa Jarvis and Ilyes Griyeb captured local creatives in each city. The images feature artists, designers, and musicians whose work reflects the energy of their environment. We see culture as it exists, grounded in local stories but also connected across the world.
The Patta x Nike Air Max DN8 itself has specific features. The uppers use patent leather, and the Air Bags have a vintage yellow color. There are 3M laces and brushed metallic carabiner details. Patta’s branding appears on the tongue, sockliner, and Air Bag. A heavy knit mesh underneath provides breathability, making the shoe for everyday wear.
The release schedule mirrors the local focus. Special “Peach and Volt” colorways are available only at the pop-up events. The main releases are then staggered by region: Sand and Blue for the U.S., Black for Europe, the Middle East, and Africa, and White for Asia. A special T-shirt debuts in Marseille before a wider release.
Check it out below:
ONDINE’S SUITE
wetheknot Launches FW25 Collection
Patrick Church’s new exhibition is called “I Tried.” The title is a confession. It is a declaration.
A$AP Rocky’s Moncler Genius collection is a direct shot of energy. It takes the brand’s signature style and turns up the volume.
A brand can feel like a place. For wetheknot, that place is Lisbon, but the idea is much bigger. The new FW25 collection, “From and Around,” makes that clear.
The release of a new sneaker often follows a familiar pattern. But the collaboration between Patta and Nike for the Air Max DN8 follows a different rhythm. It is built around an idea: “Get… »
This fall, Anthony Vaccarello invites artist Tiona Nekkia McClodden to present a new exhibition, ONDINE’S SUITE.
British fashion house Burberry, creatively directed by Daniel Lee, presented its Spring/Summer 2026 collection during London Fashion Week.
With his new single “Ghost on the Radio” about to drop, we sat down to talk eras, video games, and why recycled fungus might just be the future of tour fashion.
Davit Giorgadze’s new book, “ALL THE FEELINGS AND NONE AT THE SAME TIME,” holds a decade of his life.
The collection merges a sharp social awareness with a sense of quiet strength.
Levi’s® and Pixar have teamed up to mark a major anniversary: three decades of Toy Story.
For one month, the American sportswear brand has taken over the Mister Nice restaurant in Mayfair, transforming it into The Gant House.
On October 11, the sands of Praia Nova in Costa da Caparica will host something new: Portugal’s first queer surf festival.
Paolo Carzana is building a house. Not a literal one, but a creative world, brick by brick, without compromise.
The collection is a study in what founder Sandra Sándor calls “crafted modernity,” finding a balance between heritage and the present day.
With Mr. Gray, PUMP! adds to its line of enduring classics. It is a simple idea, done well.
La Familia is Gucci telling a story again. It looks to the past to move forward, setting the visual base for designer Demna’s new direction.
Ignacio Romualdiv photographed by Jose Martinez and styled by David Reyes, in exclusive for Fucking Young! Online.
ADI006 represents a meeting of timelines. It takes history and fractures its formality, resulting in pieces that feel both familiar and entirely new.
The Fall/Winter 2025 line merges the formal traditions of Britain and Italy with the functional energy of sportswear, creating a unified vision they call “Cult Unity.”
We caught up with Danny Singh to talk unlikely inspirations, augmented sound experiments, and why a ginger beer & whiskey prayer ritual might be the most punk thing in R&B.
Discover the new silhouette, defined by handcrafted details, structured box leather, and an inventive closure system.
Andrei Varlan photographed by Danil Gherbali and styled by Cristiana Mosescu, in exclusive for Fucking Young! Online.
For Skepta, the third chapter of MAINS functions as a return to a primary source.
LUEDER’s Spring/Summer 2026 collection, “Convivium,” is an open invitation to a feast.
A director steps behind the camera. A musician takes the wheel. A car drives itself down a famous road. This is how Anthony Vaccarello, for the first time, directs a film.
It is more than a place to eat. It is an invitation to step into Marni’s universe, one sweet bite at a time.
Born in Gothenburg but carrying Ghanaian and Eritrean roots, brothers Sammy and Johnny Boakye Bennett transform generational weight into something volatile and ecstatic.
CAMPERLAB is known for its creative spirit, for finding interesting shapes in familiar places. For Fall/Winter 2025, that spirit extends to a new collection of bags.
Pull&Bear, a principal partner of the British Fashion Council’s NEWGEN initiative, has teamed up with designer Marie Lueder.
In October 2025, Prada Mode arrives in London. For five days, the newly restored Town Hall in King’s Cross will become the setting for its thirteenth event.
