Paris 2024 Olympics: Pharrell Lights the Way, Vuitton Carries the Medals
by Adriano Batista
Louis Vuitton played a significant role in the Paris 2024 Olympic Games, going beyond just sponsorship to become a memorable part of the opening ceremony.
The journey of the Louis Vuitton Medal Trunk, from the rooftops of Paris to the Seine, was like a movie. It showcased the brand’s craftsmanship, athleticism, and artistry, honoring the Olympic values of excellence, performance, and creativity. Each step, from making the trunk to its final reveal, highlighted Louis Vuitton’s dedication to quality and innovation.
The Louis Vuitton Medal Trunk, with its iconic Monogram and luxurious details, is a perfect home for the medals designed by LVMH’s Maison Chaumet. Every detail, from the brass corners to the lined interior, reflected Louis Vuitton’s timeless elegance.
The final act featured Pharrell Williams as the torchbearer, bringing the Olympic flame to its peak and placing it in the specially designed Louis Vuitton Torch Trunk.
Valentijn
Liberal Youth Ministry Spring/Summer 2025
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Paris 2024 Olympics: Pharrell Lights the Way, Vuitton Carries the Medals
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Liberal Youth Ministry Spring/Summer 2025
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