Palianytsia a Project Supporting Ukrainian Fashion Brands During Wartime
by Anna Barr
Ukrainian volunteers launched the project, which aims to help local fashion businesses. Since Russia invaded our country, most fashion brands temporarily stopped functioning. People are left with no jobs (and some with no homes), trying to survive the war. The purchasing power of our population has greatly decreased. That is why Palianytsia decided to introduce Ukrainian brands to the world: people can help Ukraine simply by buying its fashion items.
On their website, they have collected all the brands that still have access to their collections and can ship items worldwide. All in one place.
The name of the project comes after the check word ‘palianytsia’, which is hard to pronounce for Russian occupiers. Ukrainians ask soldiers to spell the word to check if they are Russians. ‘Palianytsia’ is the name of the traditional bread in Ukraine (you can see its image above).
The website features well-known brands, such as Ksenia Schnaider, which has conquered the fashion community with its ecological denim, along with the new names. Bibliotheque Nationale and Nebesite have requalified their studios into sewing body armors and other necessities for soldiers; Siyai, SO, and many other brands now donate part of the proceeds to the army and humanitarian aid. Everyone needs financial support.
“The world already knows how talented are designers from our country: May Musk, Bella Hadid, and Rihanna all wore Ukrainian clothes. Now is the time for the world to support fashion businesses and the economy of Ukraine. By purchasing clothing from Ukrainian brands, you help people to save jobs and brands to pay taxes to the state budget, which ensures the payment of pensions and financial support to the most vulnerable segments of society during the war“, say Masha and Lisa, authors of the project.
Before Russia invaded Ukraine, Lisa used to be a fashion editor at BURO Ukraine. Masha has retained her job as a manager at the construction company and gets ready to rebuild the country after the war. In the meantime, she helps Ukrainian fashion businesses to survive.
Visit palianytsia.co to discover Ukrainian fashion brands.
twenty four
AIREI is Making Clothes to Lift Us Up
actual
Palianytsia a Project Supporting Ukrainian Fashion Brands During Wartime
previous
twenty four
next
AIREI is Making Clothes to Lift Us Up
HOMME PLISSÉ ISSEY MIYAKE unveiled its Spring/Summer 2026 collection, Amid Impasto of Horizons, as the Guest of Honor at Pitti Immagine Uomo 108.
Niccolò Pasqualetti unveiled its Spring/Summer 2026 collection during Pitti Uomo 108.
Pitti Uomo 108 in collaboration with Japan Fashion Week Organization takes us backstage at the first international runway show for Japanese brand Children of the Discordance.
On a sunny Paris day, we caught up with Damien for a little chat in a park, because talking poetry on a sunny day in Paris on a weekday feels more than right.
Francesco Risso steps down as creative director of fashion house Marni after a decade.
The latest Stüssy drop has arrived, bringing the same effortless cool the brand has built its name on.
Check out some of our favorite streetstyle looks spotted at Pitti Uomo 108.
Japanese designer Hideaki Shikama presented his Spring/Summer 2026 collection “Enfant Terrible” for Children of the discordance, at Pitti Uomo 108.
We talked with Ecstasya about her hiatus, the struggle of keeping Lisbon’s first queer hardcore night (Maythey) alive, and why the best tracks come from being “sad as fuck.”
Zalando just launched a five-piece capsule collection where workwear meets burger obsession.
Young talents have until July 17 to apply for a chance to present their work, receive industry support, and compete for career-changing prizes.
Jun Takahashi has imagined the season in the most bohemian, easy, and relaxed way possible.
Bikkembergs unveiled their latest collab for a new generation of fashion and street culture aficionados at Pitti Uomo 108 with designer Gosha Rubchinskiy reimagining the classic Soccer sneaker.
Patta and Nike reunite for “The New Wave,” a capsule collection centered on the Air Max 90, a silhouette deeply embedded in sneaker culture.
The line is built on simplicity, with each piece serving as a quiet statement rather than an obvious trend.
Designer Charles Jeffrey presented the Spring/Summer 2026 collection for his brand LOVERBOY at the iconic Abbey Road studios.
WAX photographed by Fabio Munis and styled by LaDécadanse Studio, in exclusive for Fucking Young! Online.
Designer Eli Russell Linnetz spins a chaotic tale with The Wild Bunch, inspired by a fictional gang of anarchists (the Dudley Dozens) who turn the California coast into their personal warzone.
MARTINE ROSE returns to the catwalk to present her Spring/Summer 2026 collection.
Through wool and yarn, Liu has made clothes that do more than cover bodies.
JAK is dropping the ATLAS LOW II, an even sharper, more wearable version of its retro-inspired design.
Benji Blue Bills has come a long way since his early boom bap days, now carving a distinct niche in electronic trap with vintage synths and a fresh, immersive sound.
The Schreiberling, meaning “scribbler,” is a limited-edition writing instrument inspired by Montblanc’s historical “Baby” models from the early 20th century.
This collection is about function, simplicity, and the kind of clothes that disappear on your body so you can just move.
For its Spring/Summer 2025 collection, EDWIN Europe turned to photographer Xavier Rony to capture the essence of its “High Life, Low Levels” theme.
Lisbon’s Parque da Bela Vista is about to transform into a three-day musical paradise as MEO KALORAMA returns with its most exciting lineup yet.
This summer, Beyond Retro is all about the call of the open road and the thrill of discovery with its new Wanderlust campaign.
Jean Paul Gaultier opens the doors of his Paris headquarters for Et Gaultier créa l’Homme: Le Male – Passé, Présent, Futur, a sensory exhibition celebrating the iconic fragrance Le Male.
Stone Island and New Balance collaborate again and reimagine the “Numeric 272” sneaker.
Desigual will introduce Desigual Studio, its new premium collection, during a special fashion show in Barcelona on September 10th.
