OPENING CEREMONY ANNUAL is a limited-edition magazine published by Opening Ceremony. Revolving around a different theme each year, the inaugural issue focuses on SPORTS for an Olympic year. With imagery and text by both iconic and up-and-coming photographers, artists, and writers, the magazine features a range of incredible, athletic content. This is a new kind of opening ceremony: a place where fashion doesn’t have to be “major,” or sexy, or instantly buyable and clickable, but where discovery and curiosity are tantamount. OC Annual will also be available as a unique iPad application, designed and developed by Gin Lane, featuring exclusive content shot by Bruce Weber, Poppy de Villeneuve, and a variety of artists.