Video Okane’s Campaign Video is an Idyllic Daydream that Devolves into a Nightmare
by Anna Barr
Okane has launched its 2022-2023 campaign video, filmed during the brand’s Fall/Winter campaign in Prospect Park. The video, cinematic and moody, aims to feel like a trailer for a movie that was never made, infused with contradictions.
As O’Kane explains, the video was intended to evoke the transition from the relaxing ease of summer to the melancholy of fall, ultimately descending into the aggression of winter. Drawing inspiration from films and the works of Andrei Tarkovsky, cinematographers Roger Deakins, and Łukasz Żal, the video plays with dichotomies of soft vs. severe, feminine vs. masculine, and contemporary vs. historic. By combining these feelings, O’Kane aimed to create a cohesive and compelling trailer that would leave viewers wanting more.
The campaign video’s credits include Alex O’Kane as Creative Director, Kat Slootsky as Director, Rachel Batashvili as Director of Photography, and Michael Darlington as Stylist, among other talented contributors. The video was produced in collaboration with the Prospect Park Alliance and NYC Parks Department, and features models Sebastião Hungerbühler and Ernest Klimko, with music by Tiger Darrow.
Pull&Bear X Wrangler: A Capsule Created For Young People Who Love Outdoor Adventure And Urban Fashion
Tupac is still present in the lives of Denim Tears and Our Legacy
After showing off-calendar for two seasons in a presentation format, the 2023 LVMH Prize-nominated designer Kartik Kumra is now the first Indian designer to be on the official menswear calendar.
SANKUANZ’s Spring/Summer 2026 collection finds its heartbeat in Tara, the Tibetan Buddhist goddess who exists between two worlds, both enlightened and earthly.
Creative director Julian Klausner builds his first men’s collection for the house like a love letter to contradictions.
Fashion often pretends to have answers. TAAKK’s Spring/Summer 2026 collection prefers questions.
Doublet doesn’t ask you to change the world. It just shows what happens when fashion remembers where it comes from.
The idea is simple but clever: take the rigid codes of a gentleman’s wardrobe and soften them for the heat.
For SS26, Hung La’s LỰU ĐẠN closes its trilogy “MAYHEM,” “YOU DON’T BELONG HERE,” and now “NO MAN’S LAND”, with a collection that stares straight at the people society ignores.
Marine Serre‘s Spring/Summer 2026 collection is about the quiet revolution happening in every stitch. Titled THE SOURCE, this is clothing that moves with purpose, crafted by hands that treat savoir-faire not as a relic, but as rebellion.
Here,… »
When J Balvin puts his name on something, you know it won’t be ordinary.
C.R.E.O.L.E.’s DOM TOP FEVER collection is a reckoning. It digs into displacement, memory, and the act of reclaiming stories that have been buried or distorted.
Entitled ‘The Boy Who Jumped the Moon’, this latest KidSuper collection explored key notions of naïveté, innocence and dreams, which are some of the defining characteristics of any childhood.
Hermès’ Spring/Summer 2026 collection moves in straight lines: clean, precise, effortless.
Kolor’s Spring/Summer 2026 collection plays with time, not in a heavy, sci-fi way, but with a light touch.
Louis Gabriel Nouchi’s Spring/Summer 2026 collection asks a question: Do androids dream of wet desires?
Willy Chavarria’s Spring/Summer 2026 runway show was a protest, a love letter, and a reclamation of dignity.
Take a look at Kenzo’s Spring/Summer 2026 backstage, captured by the lens of Thomas Lizzi during Paris Fashion Week, in exclusive for Fucking Young!
Take a look at LAZOSCHMIDL’s Spring/Summer 2026 presentation, captured by the lens of Rita Castel-Branco during Paris Fashion Week, in exclusive for Fucking Young!
From strippers to cake and condoms as souvenirs, the Carne Bollente party during Paris Fashion Week was the place to dance the night away.
Staged at the legendary club Maxim’s in Paris, NIGO takes us out clubbing with his collection for Kenzo.
JEANNE FRIOT presented her Spring/Summer 2026 collection, Resistance, during Paris Fashion Week, and left no room for metaphor.
JUUN.J’s Spring/Summer 2026 collection, “BOY-ISH,” turns fashion’s happy accidents into something intentional.
For White Mountaineering’s SS26 collection, designer Yosuke Aizawa looks back to the 1970s, when gear like Kelty’s aluminum frame packs and early Gore-Tex jackets redefined what clothing could endure.
A$AP Rocky took over Paris’ L’Eglise Protestante Unie de l’Etoile to prove one thing: what starts as a uniform, a necessity, or even something dismissed as “ghetto” can become the blueprint for luxury.
These are clothes designed for daily life, but with the same philosophical undercurrent: beauty that doesn’t conform, but adapts.
LAZOSCHMIDL’s Spring/Summer 2026 collection, Rendezvous, is a love story told through clothes
Take a look at Drôle de Monsieur’s Spring/Summer 2026 backstage, captured by the lens of Tiago Pestana during Paris Fashion Week, in exclusive for Fucking Young!
PUMA is bringing back the early 2000s track spirit with its reimagined H-Street sneaker.
Take a look at SYSTEM’s Spring/Summer 2026 backstage, captured by the lens of Tiago Pestana during Paris Fashion Week, in exclusive for Fucking Young!
Dior has always been a cultural language. For Summer 2026, Creative Director Jonathan Anderson plays with that lexicon, stretching its history into new shapes.
Take a look at CAMPERLAB’s Spring/Summer 2026 backstage, captured by the lens of Rita Castel-Branco during Paris Fashion Week, in exclusive for Fucking Young!
