Reversible dual-time digital watch by UK designer Michael Young and ODM. It’s a watch were the location of the programming buttons and the LCD time display is swapped in each other places. Instead of the watch display on the top, there are buttons for setting the time and changing the mode, which allows them to be larger and easier to press. And the digital time display, was moved from the top to the bottom of the case’s sides, which was placed on the bottom to make it easier to read the time from any angle. Just turn the watch upside-down to see the other time display – perfect for frequent fliers skipping between time zones!