Off-White Debuts First Full Sunglasses & Eyewear Collection
by Adriano Batista
Off-White and its founder and creative director, Virgil Abloh, announced the launch of the label’s first full eyewear collection. Genderless, avant-garde and bold, the collection will arrive in stores throughout June 2021 and will feature shapes and silhouettes that exemplify Off-White’s well-known graphic codes: architectural linearity and of-the-moment aesthetics.
“I don’t believe in gender, only design,” says Virgil Abloh.
To introduce Off-White’s first complete eyewear collection, Abloh tapped the photographers Tanya and Zhenya Posternak to lens such talents as the supermodel Helena Christensen, the actress and model Justine Biticon and the musician Lil Dre for a new campaign. This gathering of personalities speaks to Off-White’s core mission: to build and foster an interlinked community.
Off-White new SS21 Eyewear collection also offers a virtual try-on option. The new collection is launched together with an AR Filter, available on Off-White official IG account. Users will be able to try on the key styles of the collection along with a multi-level digital landscape, inspired by the deep connection between the brand and the community.
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