Off-White c/o Virgil Abloh™ FW22 Campaign
by Gabriel Córdoba Acosta
Off-White™ has unveiled its latest ad campaign and that’s cause for celebration, not just because we finally get to see the images that make it up, but because it coincides with IB Kamara’s debut as art director and image director for the brand founded by the late and ever-remembered Virgil Abloh.
Photographed by Rafael Pavarotti, the Fall/Winter 2022 campaign combines the brand’s women’s and men’s ready-to-wear collections, designed by Virgil, with the aesthetic vision of Ibrahim Kamara.
Just as the collections express a dialogue between past and future, cultural and subcultural to articulate and progress the present, the campaign images tether Off-White™’s heritage to its evolving brand vision. This vision is rooted in a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
References to the legacy of Off-White™ appear implicitly, through the progressive expression, and explicitly, with the campaign shoot taking place in Chefchaouen, the blue city of Morocco. Electric blue, the campaign’s protagonist color, is an intrinsic code of the house and serves as a unifying concept for the label’s autumn/winter 2022 campaign, as Ibrahim Kamara is keenly interested in shades of textile blue that come from West Africa. The city of Chefchaouen was keyed as a deeply historic ancient city with a very surreal point of view and notoriety. Apparently, it began to paint itself blue as an omen to bring water to the area; it is about food, growth, survival and development. The initiative and ambition of the local culture to paint the built environment blue is profound. Broad brushstrokes of various shades of blue, ultramarine and indigo cool this exceptionally hot city.
The relationship between Abloh and Kamara was rooted in a deep bond based on mutual respect and shared values. Kamara’s current collaboration reflects Off-White™’s ongoing dedication to nourish a collective of creative minds that represent the best in their category and have a strong and personal connection with Abloh.
“Making a successful luxury brand in nine years is genius,” confirms Karmara. “It’s a feat that I admire and hope to continue building upon with a rich legacy. [Virgil] revolutionized streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change. Virgil Abloh was one of the freest-thinking black men of our time.”
The Fall/Winter 2022 collection worn by the models in the campaign is now available on off—white.com, at Off-White™ stores, and via select international retail partners.
Take a look at the images below:







PUMA reveals first-ever metaverse experience with exclusive NFTs at NYFW
Atelier Cillian Spring/Summer 2023
The well-known MET GALA has already taken place. Here are our favorite looks!
British fashion house Vivienne Westwood, creatively directed by Andreas Kronthaler, unveiled the lookbook for its Fall 2025 collection.
STWD by Pull&Bear is all about championing new talent and celebrating the fluid, shape-shifting energy of today’s youth.
For the event, PAF will stage a presentation designed specifically for Pitti’s international audience.
In the golden haze of Barcelona’s streets, La Melancolía and Rassvet converge in a collaboration that feels like a memory half-remembered.
Japanese footwear brand grounds is teaming up with Los Angeles boutique H. Lorenzo to re-release the SPIKE SNEAKERS, originally created in collaboration with Belgian designer Walter Van Beirendonck.
There are performances, and then there’s Maraña—an experience that defies easy categorization.
Summer in the city means heat, humidity, and the need for footwear that can keep up.
Valentin Leuzzi photographed and styled by Agustin Prieto, in exclusive for Fucking Young! Online.
PUMA and ROMBAUT are back with the second installment of their “Levitation” collaboration, a shoe that doesn’t just sit on the ground but seems to float above it.
The Italian brand has unveiled its “Gucci Lido” campaign, starring Daisy Edgar-Jones, Aliocha Schneider, and David Jonsson, shot by photographer Jim Goldberg.
French fashion house Dior presents the latest capsule of its ‘Icons’ line for the Fall season, designed by Kim Jones.
MR PORTER’s latest High Summer campaign brings together 38 pieces designed for warm days and effortless style.
The first instalment of the “América” collection by Mexican-American designer Willy Chavarría has arrived in stores.
Sheep Inc. has launched FIBREGEN™, a new kind of fabric that combines comfort with real environmental benefits.
Sergio Solís photographed by Pablo Castillo and styled by Joel Pardo, in exclusive for Fucking Young! Online.
Carne Bollente’s latest collaboration, Never Enough, pairs the brand’s sex-positive designs with the work of Greek photographer Spyros Rennt.
Just easy chemistry between friends, spontaneous laughter, and the kind of moments that stick with you.
New York-based brand Supreme unveils on Instagram its latest collaboration, featuring designer Shayne Oliver.
Jacquemus unveiled its new campaign “Going Bananas for Jon”, starring The White Lotus actor Jon Gries shot in Los Angeles.
G-STAR is stepping into a fresh creative chapter with the appointment of Rushemy Botter and Lisi Herrebrugh as Creative Directors.
Fernando Casablancas photographed by Jorge Ewald and styled by Vitor Ferreira and creative direction by Pablo Quoos, in exclusive for Fucking Young! Online.
Trip Wilson at Soul Artist Mgmt shot by Giuseppe Falla and styled by Jay-Michael, in exclusive for Fucking Young! Online.
Pigmentarium’s Paradiso Limited Edition Vol. 3 is a summer mood in a bottle.
A full-day immersion into the vibrant crossroads of African and global electronic culture, where DJ sets collide with live mural paintings, fashion pop-ups, and an afterparty stretching into dawn.
Vincent Kponton at Tigers Management photographed by Illya Ovchar and styled by Ridvan Cavus, in exclusive for Fucking Young! Online.
Charles Jeffrey and Clash of Clans present their clothing and accessories collaboration.
D.N.I unveiled the lookbook for its latest collection titled “Mi abuelo murio bailando” (My grandfather died dancing), photographed by Raul Guillermo and styled by Paulo Ruiz Muñoz.
These shoes are made for movement, designed with technical skill and a clear sense of purpose.
DAVIDCATALAN unveiled its Spring/Summer 2025 campaign photographed by Dulce Daniel and styled by Paulo Cravo.