Off-White c/o Virgil Abloh™ FW22 Campaign
by Gabriel Córdoba Acosta
Off-White™ has unveiled its latest ad campaign and that’s cause for celebration, not just because we finally get to see the images that make it up, but because it coincides with IB Kamara’s debut as art director and image director for the brand founded by the late and ever-remembered Virgil Abloh.
Photographed by Rafael Pavarotti, the Fall/Winter 2022 campaign combines the brand’s women’s and men’s ready-to-wear collections, designed by Virgil, with the aesthetic vision of Ibrahim Kamara.
Just as the collections express a dialogue between past and future, cultural and subcultural to articulate and progress the present, the campaign images tether Off-White™’s heritage to its evolving brand vision. This vision is rooted in a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
References to the legacy of Off-White™ appear implicitly, through the progressive expression, and explicitly, with the campaign shoot taking place in Chefchaouen, the blue city of Morocco. Electric blue, the campaign’s protagonist color, is an intrinsic code of the house and serves as a unifying concept for the label’s autumn/winter 2022 campaign, as Ibrahim Kamara is keenly interested in shades of textile blue that come from West Africa. The city of Chefchaouen was keyed as a deeply historic ancient city with a very surreal point of view and notoriety. Apparently, it began to paint itself blue as an omen to bring water to the area; it is about food, growth, survival and development. The initiative and ambition of the local culture to paint the built environment blue is profound. Broad brushstrokes of various shades of blue, ultramarine and indigo cool this exceptionally hot city.
The relationship between Abloh and Kamara was rooted in a deep bond based on mutual respect and shared values. Kamara’s current collaboration reflects Off-White™’s ongoing dedication to nourish a collective of creative minds that represent the best in their category and have a strong and personal connection with Abloh.
“Making a successful luxury brand in nine years is genius,” confirms Karmara. “It’s a feat that I admire and hope to continue building upon with a rich legacy. [Virgil] revolutionized streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change. Virgil Abloh was one of the freest-thinking black men of our time.”
The Fall/Winter 2022 collection worn by the models in the campaign is now available on off—white.com, at Off-White™ stores, and via select international retail partners.
Take a look at the images below:







PUMA reveals first-ever metaverse experience with exclusive NFTs at NYFW
Atelier Cillian Spring/Summer 2023
The fragrance captures the fleeting bloom of the osmanthus flower, a winter surprise in Kyoto.
Borsalino’s Fall/Winter 2025 campaign, captured by Pablo di Prima and shaped by Agata Belcen’s art direction, turns hats into something more than accessories. They become extensions of the people wearing them, subtle yet full of presence.
The brand’s… »
A reimagined version of their classic Plantaris, this ultra-limited release swaps the usual for titanium, turning a familiar shape into something that feels like it’s from 2075.
With a remarkable voice that challenges the status quo, Marval Rex is redefining cultural + transgender identities through the lens of comedy, performance, and thoughtful discourse.
SAVVA at Angels Project photographed and styled by Alberto Saguar, in exclusive for Fucking Young! Online.
Rombaut’s new drop, Ground I, is the latest step in their barefoot series, a shoe that keeps getting simpler, quieter, more like a sculpture than just footwear.
Rick Owens’s first major retrospective in Paris, Temple of Love, transforms the Palais Galliera into a ritualistic sanctuary.
Alex Brendon photographed by Virginia Navarro and styled by Tomás Jaramillo, in exclusive for Fucking Young! Online.
At Selfridges’ Summer of Sound: Music Talks, Allie X and Charles Jeffrey sat down to discuss how music and fashion shape an artist’s visual identity.
Simon Bresky and Brayden Dutremble photographed by Pasquale Vino and styled by Andrea Bassi, in exclusive for Fucking Young! Online.
Somewhere between pop spellcasting and club catharsis, the line between artist and alter ego blurs into something feral, fabulous, and dangerously seductive.
As summer winds down, MR PORTER’s Pre-Fall 2025 campaign bridges the gap between sun-soaked ease and the crisp transition ahead.
From November 14 to 16, 2025, Maastricht will once again transform into a hub for fashion, art, and performance as the FASHIONCLASH Festival kicks off its 17th edition.
The Polish brand’s High Summer Drop SS25 is built for summers that linger in memory, with pieces meant to outlast the season.
For Fall/Winter 2025, Levi’s® reworks its most iconic pieces, combining heritage with fresh updates.
Drowning in all the new music releases? We’ve got you covered. Dive into our handpicked selection of this week’s standout tracks, from rising stars to iconic artists.
The collection takes classic shapes and twists them into something entirely new, with ultra-curved silhouettes that look like they’re from the future.
At the center of it all is British rapper Lancey Foux, the latest addition to what Milli calls the “Clique.”
Maison Valentino has unveiled its latest campaign for Chinese Valentine’s Day, falling on August 29 this year.
Photographer Manuel Cardozo was on the ground, snapping exclusive shots of the looks, the vibes, and the unstoppable energy of WHOLE 2025.
Designed in Venice Beach by Eli Russell Linnetz, the ERL Flip Flop combines technical precision with the brand’s signature laid-back audacity.
From hypnotic sex club dancefloors to melancholic club bangers, flirty800 (aka Harley) isn’t just spinning tracks, he’s warping realities.
This season, the brand looks back to its roots, drawing inspiration from the Palais-Royal, home to its first café.
Nothing has entered the over-ear headphone space with Headphone (1), a pair designed to catch the eye and satisfy the ears.
Simone Baggio and Luca Borsi photographed by Fabrizio Martelli and styled by Giorgia Devalle, in exclusive for Fucking Young! Online.
We just got back from our first Yaga Gathering off the map, deep in the Dzukija forests in Lithuania. We were greeted with heavy rains and friendly people, who told us this was a magical healing forest,… »
For its Summer 2025 campaign, GUESS JEANS taps Hawaiian model-actor-skater Evan Mock and LA creative Alana Champion to channel the effortless cool of its most iconic ads.
New Era has reworked its classic 9FORTY cap for 2025, introducing the M-Crown, a sleeker, more structured take on the streetwear staple.
Italian fashion house Gucci presents its new advertising campaign: “The Gucci Portrait Series”.
Prada’s campaign shows what clothes do when they’re worn, when they’re part of a body in motion.