OFF-WHITE c/o VIRGIL ABLOH™ debuts new Sneaker: The “OUT OF OFFICE”
by Adriano B.
Virgil Abloh — Off-White™’s founder and creative director — created a brand-new footwear model: The “OUT OF OFFICE” sneaker, which was designed as part of the Fall 2020-21 menswear collection. He wanted to create a tennis shoe with a late 1980’s and early 1990’s aesthetic; a sneaker that could be worn in a contemporary, leisurely, and everyday way. A new “instant classic.”
To capture this new introduction, Abloh tapped the photographer Juergen Teller and the models Maria Chao and Cheikh Kebe to develop a semi-surreal yet relatable campaign—one that very much reflects the uniqueness of our current year. Through the images, the concept of “OUT OF OFFICE” is portrayed as a state of mind: an attitude and headspace that leads to surreal experiences and unexpected situations.
“The concept for ‘OUT OF OFFICE’ was to embrace the power of creativity, to empower the public to escape the mundane and to create their own world of infinite possibilities,” says Virgil Abloh. “Together, Juergen and I collaborated to capture free expression, conveyed through this special product.”
The “OUT OF OFFICE” sneaker is available at www.off—white.com, Off-White™ stores globally and select retail partners worldwide.
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