Oakley has always been a brand fueled by audacity. Its journey began in 1975, and now, with the release of “Future Genesis: Chapter One,” Oakley’s legacy continues to unfold. This animated fiction film, accompanied by an ashcan preview comic created in collaboration with Dark Horse Comics, marks a key moment in Oakley’s evolution.
The story picks up after the original 1992 Max Fearlight film, bridging the gap with the teaser films from 2023. It propels us into a future where Oakley’s disruptive DNA meets the boundless potential of a new era. But what exactly is “Future Genesis”?
Imagine a world incrementally better than today—a protopian future. Oakley fuses its storied past with the energy of a new generation, embracing hope and acceptance while staying true to its roots. This transformation extends beyond storytelling; it permeates retail experiences and product innovation.
At the heart of “Chapter One” is Max Fearlight, emblematic of Oakley’s heritage. Max’s evolution mirrors the brand’s own journey. Brian Takumi, Oakley’s VP of Creative & Soul, emphasizes that this isn’t just a campaign—it’s a blueprint for a limitless future. From redesigned lobbies and global stores to product design, Oakley is reimagining everything.
Max’s cautious outlook clashes with his wife Sasha’s hopefulness. Caught in between is their spirited daughter, Maxine Fearlight. She embodies curiosity, optimism, and the promise of Oakley’s future. As the storm clouds gather, Max perceives danger, Sasha envisions a brighter tomorrow, and Maxine sees sparks of possibility.
Oakley’s partnership with Dark Horse Comics opens a new chapter in multimedia storytelling. The preview comic, set to release in late May, offers a glimpse into the “Future Genesis” universe. Fantasy and reality intertwine, hinting at Oakley’s distinctive design and progressive technology.
Ann Demeulemeester’s Pre-Spring 2026 collection is about listening. The designer steps back, not to dwell on the past, but to let the house’s own history speak, then moves forward without force.
Pitti Uomo’s 108th edition focused on daring fashion experimentation and creative exploration, showcasing inventiveness characterized by eclecticism in addition to a forward-thinking outlook of all things sartorial.
A$AP Rocky just redefined an icon. In collaboration with Ray-Ban, he’s transformed the classic Wayfarer into something entirely fresh, the Wayfarer Puffer.
The Polimoda Graduate Show 2025 kicked off Pitti Uomo’s 108th edition, presenting twenty collections from emerging designers that prioritized raw creativity over commercial appeal.
Pitti Uomo 108 in collaboration with Japan Fashion Week Organization takes us backstage at the first international runway show for Japanese brand Children of the Discordance.
On a sunny Paris day, we caught up with Damien for a little chat in a park, because talking poetry on a sunny day in Paris on a weekday feels more than right.
We talked with Ecstasya about her hiatus, the struggle of keeping Lisbon’s first queer hardcore night (Maythey) alive, and why the best tracks come from being “sad as fuck.”
Bikkembergs unveiled their latest collab for a new generation of fashion and street culture aficionados at Pitti Uomo 108 with designer Gosha Rubchinskiy reimagining the classic Soccer sneaker.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
