OAKLEY x BRAINDEAD: They Belong To The Present And The Future
by Adriano Batista
What if we could transcend time and create something timeless? Something that defies the conventional notions of time and space, and challenges our perception of reality? Something that is not from this planet, as you can see?
That is exactly what Oakley Factory Team has done with their new Flesh shoes and Edge boots. These futuristic footwear are the result of a collaboration between Oakley and Brain Dead, a creative collective of artists and designers who share a vision of pushing the boundaries of culture and fashion. The Flesh shoes and Edge boots are not just shoes and boots, they are artifacts of the future yoctoseconds that will come. They belong to the present and also exist in the future.
How is that possible, you may ask? Well, it’s all relative. As Albert Einstein famously said, “The distinction between the past, present and future is only a stubbornly persistent illusion”. Time is relative to the observer and the situation, and it can be stretched or compressed depending on the speed and gravity. In fact, an extra second in the life of an atom is equivalent to approximately 2.3 times the current age of the universe. This means that we, collectively, are 13.8 billion years old. Not bad at all, huh? Happy birthday, universe!
The past, present and future will continue to have no meaning, because time, after all, is relative. But style, that’s another story. Style is not relative, it’s absolute. Style is not an illusion, it’s a reality. Style is not a fraction, it’s a whole. Style is not a question, it’s an answer.
And the answer is Oakley Factory Team’s new Flesh shoes and Edge boots. These are the ultimate expression of style, innovation, and creativity. They are the perfect combination of form and function, of aesthetics and performance, of art and science. They are the shoes and boots that will make you stand out from the crowd, that will make you feel like you are living in the future, that will make you forget about time.
The new Oakley Factory Team Edge Boot and Flesh Pack are available on WEAREBRAINDEAD.COM, in all Brain Dead stores, at select retailers, at oakley.com and at the following Oakley retailers:
Oakley Cadorna, Milan
Oakley Covent Garden
Oakley One Icon Foothill Ranch
Oakley Third Street Promenade
Oakley Shibuya
Oakley Osaka
Check it out below:
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