“Nothing to Lose”: LỰU ĐẠN SS24
by Adriano Batista
In previous seasons, founder and designer, Hung La, has brought villains and Sunday gangsters to life through skillful tailoring and subtle silhouettes. He weaves intricate narratives into his creations, building a fascinating world. However, for SS24, Hung La shifts his focus to the garments themselves, using them as a means to tell a compelling story. This collection is LỰU ĐẠN’s most ambitious endeavor yet, showcasing a rich tapestry of textures.
Drawing inspiration from Japan’s tobi trousers, traditionally worn by construction workers, the LỰU ĐẠN man embodies a clash of cultures. He deviates from the established character archetypes, leaving behind nostalgic references in favor of authenticity and struggle. He’s not a doctor, lawyer, or banker—never aspired to be one. Instead, he’s simply trying to make ends meet, choosing to fight his own battles along the way.
Check out the collection below:
Givenchy Fall/Winter 2023 Campaign
Tom Of Finland x Trashy Clothing Campaign
Jhona Burjack photographed by Hudson Rennan and styled by Heleno Manoel, in exclusive for Fucking Young! Online.
Courrèges’ Fall/Winter 2025 Pre-Collection revolves around the concept of the circle, both visually and thematically.
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Christian at Clear Management photographed by Camilo Delpin and styled by Aliaga, in exclusive for Fucking Young! Online.
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Arnau Torrent photographed by Pablo Pamucio and styled by Ezequiel Picorini, in exclusive for Fucking Young! Online.
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Erlom captured by the lens of Tiago Mulhmann and styled by Filipe Rodrigues Soares, in exclusive for Fucking Young! Online.
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Prada’s campaign features actor Harris Dickinson as himself, showcasing his authentic self through fashion and photography.
We sat down with Steve to talk about Matches, the interplay between music and craftsmanship, and what life looks like when you’re living and creating on your own terms.
The AMI Spring/Summer 2025 campaign celebrates Parisian style with a blend of elegance and casualness, all captured through the lens of Rahim Fortune.
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Check out the fashion editorial with did with Zalando for the print “TV” issue of Fucking Young! magazine.
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Michael captured by the lens of Arthur Iskandarov and styled by Egor Telenchenko, in exclusive for Fucking Young! Online.
