“Nothing to Lose”: LỰU ĐẠN SS24
by Adriano B.
In previous seasons, founder and designer, Hung La, has brought villains and Sunday gangsters to life through skillful tailoring and subtle silhouettes. He weaves intricate narratives into his creations, building a fascinating world. However, for SS24, Hung La shifts his focus to the garments themselves, using them as a means to tell a compelling story. This collection is LỰU ĐẠN’s most ambitious endeavor yet, showcasing a rich tapestry of textures.
Drawing inspiration from Japan’s tobi trousers, traditionally worn by construction workers, the LỰU ĐẠN man embodies a clash of cultures. He deviates from the established character archetypes, leaving behind nostalgic references in favor of authenticity and struggle. He’s not a doctor, lawyer, or banker—never aspired to be one. Instead, he’s simply trying to make ends meet, choosing to fight his own battles along the way.
Check out the collection below:
Givenchy Fall/Winter 2023 Campaign
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