NO SEASON season at Ukrainian Fashion Week
by Anna Barr
Despite the global crisis, another season of Ukrainian Fashion Week took place, based on a new concept – NO SEASON season. This refusal to be bound by traditional seasonality granted creative freedom to the participating brands – they were allowed to show both collections that were not shown last season, but are relevant for sale now, and collections of the upcoming, spring-summer’21 season. A bold, but necessary decision by UFW to erase the seasonal boundaries has been made in order to help local businesses survive through the current crisis that has severely affected the fashion industry all over the world. Also, this was an important step towards conscious consumption by dropping-out the stocks and reducing the burden on production. As part of the NO SEASON season, brands presented their collections in different formats, classic and digital variations.
Keeping the focus on sustainable fashion development chosen a few seasons ago, Ukrainian Fashion Week has also continued its educational initiative and held BE SUSTAINABLE! Fashion Summit – with speakers interacting with the audience in a digital way. The main topic of this year’s summit was the circular economy and the future of sustainable fashion.
International media, which couldn’t cross the country borders due to the quarantine restrictions, received access to NO SEASON season virtual podium demonstrating the collections of UFW residents. All the videos, runway, and backstage photos as well as press releases are gathered in one convenient “e-book” that provides an insight into the NO SEASON season shows and presentations.
Here are our Editor’s Picks:
FINCH
Geometric silhouettes, art prints, and cross-disciplinary collaborations are the key features of FINCH. In 2020 the brand takes steps towards digital: in February the real collection was scanned in 3D and presented virtually using the Augmented Reality Instagram filters.
FFFACE x FINCH
In September the semi-digital clothing in collaboration with FFFACE.ME dropped two basic items that have 6 augmented reality looks inside. The AR clothing supports sustainable consumption: one physical piece may feature unlimited AR looks.
Yadviga Netyksha
Since 2016, Yadviga has presented her menswear collections at UFW. Her designs are noted for their complex intellectual undertones with clear silhouettes and transformations. This collection doesn’t steer away from mixing romantic touches to sporty finishes.
ROUSSIN
The brand pays attention to the social problems of today and finds effective ways to solve them. In this case, each collection is marked by innovative developments and is a symbiosis of classics and sports.
Juliya Kros
Emotion and idea are conveyed through the asymmetry of the cut and deconstruction. Restrained colors and monochromes emphasize the versatility and complexity of the design.
About: Ukrainian Fashion Week was held for the first time in November 1997 and became the first professional fashion event in Eastern Europe. It is a unique bi-annual showcase that meets the world standards for prêt-a-porter shows, gathers more than 50 participants, accredits more than 200 Ukrainian and international mass media, and is attended by over 12000 guests.
Nº21 Spring/Summer 2021
Welcome to Dalsland
VIKTORANISIMOV chose an unlikely stage for its first Berlin Fashion Week presentation: a former telecommunications bunker, now The Feuerle Collection museum.
After the show, designer Feng Chen Wang caught up with us, to open up about the emotion behind this collection, and the brand’s evolving identity – accompanied by backstage moments captured by Leiya Wang.
Take a look at DOUBLET’s Spring/Summer 2026 backstage, captured by the lens of Rita Castel-Branco during Paris Fashion Week, in exclusive for Fucking Young!
Take a look at KIDSUPER’s Spring/Summer 2026 backstage, captured by the lens of Tiago Pestana during Paris Fashion Week, in exclusive for Fucking Young!
For Camiel Fortgens’ SS26, models walked the actual streets of Paris during Fashion Week, portable speakers in hand, each playing a fragment of the show’s soundtrack.
Singer-songwriter HUMBE is Mexico’s breakout pop star, leading us into a new era of sentimental pop.
Created with artist Samuel de Sabóia, the lineup weaves together regeneration, spirituality, and a question: What does the future of fashion look like?
ZIGGY CHEN’s PRITRIKE doesn’t shout. It hums like the low, steady pulse of rain on summer earth.
For their SS26 show, the adidas and Yohji Yamamoto collaboration traded the standard runway for something more visceral: a four-act performance directed by choreographer Kiani Del Valle.
After showing off-calendar for two seasons in a presentation format, the 2023 LVMH Prize-nominated designer Kartik Kumra is now the first Indian designer to be on the official menswear calendar.
SANKUANZ’s Spring/Summer 2026 collection finds its heartbeat in Tara, the Tibetan Buddhist goddess who exists between two worlds, both enlightened and earthly.
Creative director Julian Klausner builds his first men’s collection for the house like a love letter to contradictions.
Fashion often pretends to have answers. TAAKK’s Spring/Summer 2026 collection prefers questions.
Doublet doesn’t ask you to change the world. It just shows what happens when fashion remembers where it comes from.
The idea is simple but clever: take the rigid codes of a gentleman’s wardrobe and soften them for the heat.
For SS26, Hung La’s LỰU ĐẠN closes its trilogy “MAYHEM,” “YOU DON’T BELONG HERE,” and now “NO MAN’S LAND”, with a collection that stares straight at the people society ignores.
Marine Serre‘s Spring/Summer 2026 collection is about the quiet revolution happening in every stitch. Titled THE SOURCE, this is clothing that moves with purpose, crafted by hands that treat savoir-faire not as a relic, but as rebellion.
Here,… »
When J Balvin puts his name on something, you know it won’t be ordinary.
C.R.E.O.L.E.’s DOM TOP FEVER collection is a reckoning. It digs into displacement, memory, and the act of reclaiming stories that have been buried or distorted.
Entitled ‘The Boy Who Jumped the Moon’, this latest KidSuper collection explored key notions of naïveté, innocence and dreams, which are some of the defining characteristics of any childhood.
Hermès’ Spring/Summer 2026 collection moves in straight lines: clean, precise, effortless.
Kolor’s Spring/Summer 2026 collection plays with time, not in a heavy, sci-fi way, but with a light touch.
Louis Gabriel Nouchi’s Spring/Summer 2026 collection asks a question: Do androids dream of wet desires?
Willy Chavarria’s Spring/Summer 2026 runway show was a protest, a love letter, and a reclamation of dignity.
Take a look at Kenzo’s Spring/Summer 2026 backstage, captured by the lens of Thomas Lizzi during Paris Fashion Week, in exclusive for Fucking Young!
Take a look at LAZOSCHMIDL’s Spring/Summer 2026 presentation, captured by the lens of Rita Castel-Branco during Paris Fashion Week, in exclusive for Fucking Young!
From strippers to cake and condoms as souvenirs, the Carne Bollente party during Paris Fashion Week was the place to dance the night away.
Staged at the legendary club Maxim’s in Paris, NIGO takes us out clubbing with his collection for Kenzo.
JEANNE FRIOT presented her Spring/Summer 2026 collection, Resistance, during Paris Fashion Week, and left no room for metaphor.
JUUN.J’s Spring/Summer 2026 collection, “BOY-ISH,” turns fashion’s happy accidents into something intentional.
