NO SEASON season at Ukrainian Fashion Week
by Anna Barr
Despite the global crisis, another season of Ukrainian Fashion Week took place, based on a new concept – NO SEASON season. This refusal to be bound by traditional seasonality granted creative freedom to the participating brands – they were allowed to show both collections that were not shown last season, but are relevant for sale now, and collections of the upcoming, spring-summer’21 season. A bold, but necessary decision by UFW to erase the seasonal boundaries has been made in order to help local businesses survive through the current crisis that has severely affected the fashion industry all over the world. Also, this was an important step towards conscious consumption by dropping-out the stocks and reducing the burden on production. As part of the NO SEASON season, brands presented their collections in different formats, classic and digital variations.
Keeping the focus on sustainable fashion development chosen a few seasons ago, Ukrainian Fashion Week has also continued its educational initiative and held BE SUSTAINABLE! Fashion Summit – with speakers interacting with the audience in a digital way. The main topic of this year’s summit was the circular economy and the future of sustainable fashion.
International media, which couldn’t cross the country borders due to the quarantine restrictions, received access to NO SEASON season virtual podium demonstrating the collections of UFW residents. All the videos, runway, and backstage photos as well as press releases are gathered in one convenient “e-book” that provides an insight into the NO SEASON season shows and presentations.
Here are our Editor’s Picks:
FINCH


Geometric silhouettes, art prints, and cross-disciplinary collaborations are the key features of FINCH. In 2020 the brand takes steps towards digital: in February the real collection was scanned in 3D and presented virtually using the Augmented Reality Instagram filters.
FFFACE x FINCH


In September the semi-digital clothing in collaboration with FFFACE.ME dropped two basic items that have 6 augmented reality looks inside. The AR clothing supports sustainable consumption: one physical piece may feature unlimited AR looks.
Yadviga Netyksha


Since 2016, Yadviga has presented her menswear collections at UFW. Her designs are noted for their complex intellectual undertones with clear silhouettes and transformations. This collection doesn’t steer away from mixing romantic touches to sporty finishes.
ROUSSIN


The brand pays attention to the social problems of today and finds effective ways to solve them. In this case, each collection is marked by innovative developments and is a symbiosis of classics and sports.
Juliya Kros


Emotion and idea are conveyed through the asymmetry of the cut and deconstruction. Restrained colors and monochromes emphasize the versatility and complexity of the design.
About: Ukrainian Fashion Week was held for the first time in November 1997 and became the first professional fashion event in Eastern Europe. It is a unique bi-annual showcase that meets the world standards for prêt-a-porter shows, gathers more than 50 participants, accredits more than 200 Ukrainian and international mass media, and is attended by over 12000 guests.
Nº21 Spring/Summer 2021
Welcome to Dalsland
Wood Wood enters a new chapter with its FW25 Double A campaign, the first collection under creative director Brian SS Jensen and head of design Gitte Wetter.
Leandro da Silva photographed by Emil Huseynzade and styled by Vladimir Frol de Moura, in exclusive for Fucking Young! Online.
PUMA is re-releasing its special 2003 H-Street sneakers in two Jamaica-inspired colorways, just in time for Notting Hill Carnival.
Delvinas and Antón lensed by Willy Villacorta and styled by María Hernandez, in exclusive for Fucking Young! Online.
Viegas is someone who grew up immersed in music and community, with a desire to create spaces where people feel seen and free.
Johnatan Aba and Yoni Goor captured by the lens of Italo Gaspar and styled by Marchesini Matilde & Stefani Sofia, in exclusive for Fucking Young! Online.
Stüssy keeps growing, and its newest store in Biarritz, France, is proof.
DJOOKE opens up about his journey from Portuguese small towns to Lisbon’s DJ scene, the birth of iconic LGBTQ+ party BALAGAN, and his vision for inclusive nightlife.
Nicolas Benitez at New Icon photographed by Diego Bigolin and styled by Daniel Zazueta, in exclusive for Fucking Young! Online.
Massimo Osti Studio’s latest collection, Continuative Garments, stays true to the brand’s philosophy: clothes should work effortlessly in everyday life.
For Fall/Winter 2025, Billionaire Boys Club turns its focus to Jamaican sound system culture, drawing from the raw energy of dancehall, reggae, and lovers rock.
Salomon has teamed up with JJJJound to reimagine the XT-6 in two very different ways.
The fragrance captures the fleeting bloom of the osmanthus flower, a winter surprise in Kyoto.
Borsalino’s Fall/Winter 2025 campaign, captured by Pablo di Prima and shaped by Agata Belcen’s art direction, turns hats into something more than accessories. They become extensions of the people wearing them, subtle yet full of presence.
The brand’s… »
A reimagined version of their classic Plantaris, this ultra-limited release swaps the usual for titanium, turning a familiar shape into something that feels like it’s from 2075.
With a remarkable voice that challenges the status quo, Marval Rex is redefining cultural + transgender identities through the lens of comedy, performance, and thoughtful discourse.
SAVVA at Angels Project photographed and styled by Alberto Saguar, in exclusive for Fucking Young! Online.
Rombaut’s new drop, Ground I, is the latest step in their barefoot series, a shoe that keeps getting simpler, quieter, more like a sculpture than just footwear.
Rick Owens’s first major retrospective in Paris, Temple of Love, transforms the Palais Galliera into a ritualistic sanctuary.
Alex Brendon photographed by Virginia Navarro and styled by Tomás Jaramillo, in exclusive for Fucking Young! Online.
At Selfridges’ Summer of Sound: Music Talks, Allie X and Charles Jeffrey sat down to discuss how music and fashion shape an artist’s visual identity.
Simon Bresky and Brayden Dutremble photographed by Pasquale Vino and styled by Andrea Bassi, in exclusive for Fucking Young! Online.
Somewhere between pop spellcasting and club catharsis, the line between artist and alter ego blurs into something feral, fabulous, and dangerously seductive.
As summer winds down, MR PORTER’s Pre-Fall 2025 campaign bridges the gap between sun-soaked ease and the crisp transition ahead.
From November 14 to 16, 2025, Maastricht will once again transform into a hub for fashion, art, and performance as the FASHIONCLASH Festival kicks off its 17th edition.
The Polish brand’s High Summer Drop SS25 is built for summers that linger in memory, with pieces meant to outlast the season.
For Fall/Winter 2025, Levi’s® reworks its most iconic pieces, combining heritage with fresh updates.
Drowning in all the new music releases? We’ve got you covered. Dive into our handpicked selection of this week’s standout tracks, from rising stars to iconic artists.
The collection takes classic shapes and twists them into something entirely new, with ultra-curved silhouettes that look like they’re from the future.
At the center of it all is British rapper Lancey Foux, the latest addition to what Milli calls the “Clique.”