NO SEASON season at Ukrainian Fashion Week
by Anna Barr
Despite the global crisis, another season of Ukrainian Fashion Week took place, based on a new concept – NO SEASON season. This refusal to be bound by traditional seasonality granted creative freedom to the participating brands – they were allowed to show both collections that were not shown last season, but are relevant for sale now, and collections of the upcoming, spring-summer’21 season. A bold, but necessary decision by UFW to erase the seasonal boundaries has been made in order to help local businesses survive through the current crisis that has severely affected the fashion industry all over the world. Also, this was an important step towards conscious consumption by dropping-out the stocks and reducing the burden on production. As part of the NO SEASON season, brands presented their collections in different formats, classic and digital variations.
Keeping the focus on sustainable fashion development chosen a few seasons ago, Ukrainian Fashion Week has also continued its educational initiative and held BE SUSTAINABLE! Fashion Summit – with speakers interacting with the audience in a digital way. The main topic of this year’s summit was the circular economy and the future of sustainable fashion.
International media, which couldn’t cross the country borders due to the quarantine restrictions, received access to NO SEASON season virtual podium demonstrating the collections of UFW residents. All the videos, runway, and backstage photos as well as press releases are gathered in one convenient “e-book” that provides an insight into the NO SEASON season shows and presentations.
Here are our Editor’s Picks:
FINCH
Geometric silhouettes, art prints, and cross-disciplinary collaborations are the key features of FINCH. In 2020 the brand takes steps towards digital: in February the real collection was scanned in 3D and presented virtually using the Augmented Reality Instagram filters.
FFFACE x FINCH
In September the semi-digital clothing in collaboration with FFFACE.ME dropped two basic items that have 6 augmented reality looks inside. The AR clothing supports sustainable consumption: one physical piece may feature unlimited AR looks.
Yadviga Netyksha
Since 2016, Yadviga has presented her menswear collections at UFW. Her designs are noted for their complex intellectual undertones with clear silhouettes and transformations. This collection doesn’t steer away from mixing romantic touches to sporty finishes.
ROUSSIN
The brand pays attention to the social problems of today and finds effective ways to solve them. In this case, each collection is marked by innovative developments and is a symbiosis of classics and sports.
Juliya Kros
Emotion and idea are conveyed through the asymmetry of the cut and deconstruction. Restrained colors and monochromes emphasize the versatility and complexity of the design.
About: Ukrainian Fashion Week was held for the first time in November 1997 and became the first professional fashion event in Eastern Europe. It is a unique bi-annual showcase that meets the world standards for prêt-a-porter shows, gathers more than 50 participants, accredits more than 200 Ukrainian and international mass media, and is attended by over 12000 guests.
Nº21 Spring/Summer 2021
Welcome to Dalsland
Designed by Johnny Lu and printed on Munken paper, the book is a deep dive into what makes Aries stand out.
Dutch designer Duran Lantink becomes the new Creative Director of French fashion house Jean Paul Gaultier.
MM6 Maison Margiela and Salomon are back with another collaboration, this time for SS25.
Unlike traditional grants or one-off prizes, this is a comprehensive two-year accelerator that provides runway production, mentorship, retail access, and a high-profile collaboration to set designers up for long-term success.
Dominik Dorner captured by the lens of Santiago Neyra, in exclusive for Fucking Young! Online.
With a year full of surprises, the renowned French streetwear brand Bensimon is celebrating its 45th Anniversary.
In an era of disposable fashion, JAK sneakers offer something different: understated quality that lasts.
Cities change, and so do the people who live in them. wetheknot’s new seasonal capsule, Goodbye Lisbon, is built on that tension—between the city we know and the one we hope to see.
Real magic happens with Primavera a la Ciutat, the week-long spillover of concerts taking over the city’s best venues—and the schedule just dropped.
Lejs Ibrahimovic styled himself for this exclusive Fucking Young! story captured by the lens of Julian Freyberg.
Summer isn’t just a season—it’s a feeling. That’s the idea behind LOEWE’s Paula’s Ibiza 2025 collection.
Curated by F. Delétrain, the project blurred the line between joke and critique.
“UNDERSEX” is a photo project of the non-existent association “FAUX”. It is dedicated to artists in emigration from different countries and is designed to resemble a provincial Siberian newspaper, contrasting with erotic visuals, as this theme is still taboo in Russia and Eastern countries.
British fashion house Burberry, creatively directed by Daniel Lee, presents its Summer 2025 campaign called “Wish you were here”.
Using materials like Harris Tweed, denim, faux fur, and printed patterns, the collection combines whimsical refinement with an industrial edge.
Illustrator Nicasio Torres and Makeo.Top, a secondhand clothing project led by Eme Rock, began a collaboration that turns discarded clothes into wearable art.
Corentin Marchandet photographed by Martina Bertacchi and styled by Rebecca Sclavo, in exclusive for Fucking Young! Online.
CULTUREEDIT is launching its inaugural online art auction, featuring 100 works by 70 LGBTQ+ artists from around the world.
At Milan Design Week 2025, CUPRA unveiled its latest venture—the CUPRA Design House—marking a deliberate step beyond automotive design into broader creative territory.
PDF’s new Spring/Summer 2025 campaign, “Holy Motor,” puts football at the center—not just as a sport, but as a driving force behind the brand’s latest collection.
With this collection, Louis Vuitton moves further into home design, using its craftsmanship to create objects that fit into everyday life while keeping the brand’s recognizable style.
For its ninth Salone del Mobile presentation, LOEWE is turning something ordinary into something extraordinary.
MR PORTER has teamed up with Italian luxury brand Brunello Cucinelli for an exclusive new collection. titled Cinematic Symphony.
Camper’s legacy isn’t just about footwear. It’s about a way of working, an insistence on craft, and a refusal to separate the functional from the beautiful. And for 50 years, that’s been enough.
Giorgi Kevlishvili photographed and styled by Beka Gulva, in exclusive for Fucking Young! Online.
Spring is here and we just got that sweet first hit of Vitamin D! Instead of investing in any major new trends this season, I asked our editors what is on their spring wish list and what their tried and… »
RIMOWA and MYKITA have come together to create something unexpected: a sunglasses collection that blends luggage-grade durability with eyewear innovation.
Creative director Domingo Rodríguez Lázaro takes the brand’s sharp tailoring and throws it into a world where cowboy grit meets after-hours glam.
In their latest collection, ESENCIA, the Spanish brand digs deep into the cultural weight of black, transforming it into something that feels both ancient and modern.
Presented at 080 Barcelona Fashion, the collection transforms the emotional journey of taking a leap into wearable form.
