For the SS25 collection, GR10K takes inspiration from the overlooked world of rural clothing, turning it into a statement against mainstream fashion trends. The collection uses the concept of nature not just as a pattern but as a central theme, transforming it into a valuable element of design.

‘Nine Pounds of Dead Landscape’ is the latest collection, and it’s a mix of different ideas and designs. It’s meant to make you think and see the beauty in the chaos. The collection was influenced by the work of filmmaker James Benning, whose movies often show nature and industrial scenes side by side. SS25 reflects on how technology affects our natural surroundings.

Check it out below: