As professional competition slowly returns around the world, Nike released a new video campaign “Never Too Far Down,” narrated by LeBron James. The brand strives to bring innovation and inspiration to every athlete* in the world. (* If you have a body, you are an athlete.)

Watching LeBron James, Serena Williams and Tiger Woods, we see ourselves in them – our resolve, our grit, our hope. Now, more than ever, we need these stories to remind us what we’re capable of.

“Even if basketball looks different for a while, I’m excited about the possibility of getting back in the game, because I know how inspiring and powerful sports can be. I think the lessons we learn from sport can inspire us all.” — LeBron James

“Sport can still be a positive force for so many people. I am looking forward to [the charity match] this weekend and creating a platform to raise money for Covid relief and hopefully remind folks of the levity and joy that golf and other sports can bring to the world.” — Tiger Woods

“Sport is the one thing that’s true, it doesn’t matter what you look like, where you’re from. Everything is left out in the arena. For me, I put it all out there on the court as a player, but it also feels that way as a fan. You feel that joy when someone you’re rooting for wins. That’s because of the unity that sports bring us.” — Serena Williams