Video Musée Noir – Made in London
by Adriano Batista
Take a tour of Musée Noir, a London based fashion house with design, manufacture and sale taking place at their Camden store.
Having this three steps at the same place, not only allows the brand to have complete control over the entire manufacturing process, but also to create exclusive one-off in-store designs and offer a bespoke service to their clients.
On this video you can see how the design team takes inspiration from varying sources. Contemporary art can influence the silhouettes while noir photographers influence the wider look and feel of outfits, giving them a more focused landscape to design in. The season, silhouette and fabric construction are some of the main considerations at this stage, with their colour selection dictated by a palette that they consider to be part of the soul of the brand.
Quality of the garments is a key element of Musée Noir – The brand have a strict manufacturing process, with extensive fittings and reviews at each stage. By keeping everything in house, the team is able to work closely to adjust elements of the design, pattern and construction wherever necessary to ensure each piece in the collection is produced with the utmost attention to detail.
The store itself takes a natural and earthy feel in it’s design, utilising concrete textured walls, tree trunks and pebbles to bring the urban and natural environments together for a unique shopping space in the heart of London. Added to this, are a selection of complementary accessories from brands across the globe to complete the Musée Noir shopping experience.
www.museenoir.com
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