For his new H&Mcampaign, David Beckham has teamed up with actor and comedian Kevin Hart to give a humorous take on the world of Beckham himself. In the campaign, for the new Modern Essentials selected by David Beckham Fall 2015 collection, Hart plays a method actor preparing to take on the role of Beckham.
“Kevin Hart is one of the funniest, smartest guys around. I love to do the unexpected for my H&M campaigns. I hope everyone enjoys watching it as much as I did making it,” says David Beckham.
“To be able to make fun of a global icon like David Beckham is a comedian’s dream. I love fashion as much as I love sports, which is why I was so excited to star in David’s new H&M campaign,” says Kevin Hart.
This year, as part of its long-term relationship with David, H&M launched Modern Essentials selected by David Beckham. It’s his pick of the wardrobe essentials a man needs each season, and this new Fall 2015 collection is available in every H&M store that sells menswear from the beginning of October.
Puma has arrived at Paris Fashion Week with a takeover made up of exclusive product previews, collector-led exhibition spaces, customization workshops, late-night fêtes, and more.
The Ann Demeulemeester Pre-Fall 2025 collection, under the creative direction of Stefano Gallici, explores the interplay of texture, form, and artistic collaboration.
Take a look at JORDANLUCA’s Fall/Winter 2025 backstage captured by the lens of Alexánder C. Luque during Milan Fashion Week, in exclusive for Fucking Young!
Basketball has a natural connection to Fear of God’s aesthetic. The brand draws inspiration from the style and confidence of athletes, both on and off the court.
From the sweat-drenched basements of Berlin to global techno meccas, MCMLXXXV has built Herrensauna into an uncompromising force of queer liberation, raw energy, and relentless sound.
+380 pages to change the channel: from Big Brother, to Buffy, a dating program, music from 90s, weathermen, a late show, Uggly Betty, Sex & the city, tattoos… and more!
Our must-see TV lineup includes pop-culture phenomenons from Gossip Girl star Evan Mock gracing the cover shot by TianZheng Yun, in a shooting inspired by the “Ugly Betty” series.