MSGM‘s “I Bar di Quartiere” project celebrates local bars in Milan, highlighting their role as social hubs and cultural touchstones.

By partnering with four unique Milanese bars, including the vintage PalinuroBar and the futuristic ULTRAMARINO, MSGM showcases the mix of tradition and modernity in these spaces.

These bars are more than just drinking spots; they’re places where communities gather, share ideas, and connect. They represent the spirit of Milan, blending history and contemporary life. MSGM’s collaboration with these bars not only boosts their profile but also emphasizes their importance in the city’s culture.

In today’s fast-paced world, these neighborhood bars offer a sense of belonging and a chance to enjoy the simple things in life. MSGM encourages us to slow down, appreciate these local treasures, and savor the moment.

Check out the collaboration below: