MSGM FW20 Backstage!
by Chidozie Obasi
Doubted Massimo Giorgetti could have played-it up with a dark edge? We’re here for it.
MSGM’s nature has a beaming side to it, however, this season has seen a gloomier façade triumph. As Giorgetti relishes for horror movies, predicting the more “horrific”, the better. And such leads us into the clothing side of things. A capsule collection hits the runway scene, fronting a capsule collection of t-shirts, foulards and silk shirts that featured a chromatic sense of pictorial strength: colors saturated an atmosphere of sexy, emblazoning a powerful vehemence which somewhat alluded to a threat in ferocious-minded charisma. Giorgetti is a tonal-lover, plunging it into his collection season after season.
As the latest collection pays homage to revered Italian movie director Dario Argento, the designer cherishes a profound sense of drama, as MSGM is a buoyant, vibe-embracing label with radiant narratives. Though the show ventured into a dusky-like atmosphere characterized blood-red light, the collection was resolutely joyful. Chromaticism was bold and voluminous, making black look less black, in some ways. The prints enabled a “back to life” effect which cheered up propositions through refreshing takes on tailoring.
Beyond the purpose of adding a darker side to the garments, from a branding perspective what was truly enticing was the mature approach which felt burgeoning, customizing a plethora of iterations that brimmed energy and structure ever greatly. He did things dark this time. Perhaps this could indicate an aura of change, which, after all, can be nothing but good occasionally.
MSGM Fall/Winter 2020 backstage captured by the lens of Luca Condorelli during Milan Fashion Week, in exclusive for Fucking Young!
Han Kjøbenhavn FW20 Backstage!
SUNNEI FW20 Backstage!
The collection, titled ‘The Limit Does Not Exist – Part 1’, is the first of a series of drops that will showcase the collaboration between the two creative minds.
Josh at ICE Models South Africa photographed by HAOYU JIN and styled by Funky, in exclusive for Fucking Young! Online.
The move is part of the repositioning of its fashion business, which is now managed in its entirety by Interparfums.
What will the first collection by Matteo Tamburini for Tod’s look like?
Balenciaga has made history by holding its first show in Los Angeles, California.
END. and Columbia drop their second collection together with a nod to Oregon’s iconic Douglas Fir smiley face.
The French fashion house AMI has unveiled a new capsule collection and a digital Mystery Box to spice up the holiday season.
ADER error presents its joint collaboration with Swarovski for clothing, accessories, jewellery and more.
The Belgian Fashion Awards 2023 celebrated the best of Belgian fashion on Thursday evening at the historic Handelsbeurs in Antwerp.
KENZO has teamed up with the talented Japanese artist VERDY to create a special collection just in time for the holiday season. The collection features custom graphics by VERDY, who is known for his bold,… »
Anouz, a Seoul-based brand, has launched its new collection inspired by the 80s cult classic movie “Withnail and I”.
The collection is a reflection of designer Jekeun Cho’s fascination with the modern male psyche and the paradox of growing up.
HELIOT EMIL adds to its Fall/Winter 2023 collection the “Drifted Down Piece”, which can be worn in 57 different ways.
Fear of God, the fashion brand founded by Jerry Lorenzo in 2013, has unveiled its latest campaign for Athletics, a new line of sportswear created in collaboration with adidas.
Off-WhiteTM has just dropped a new pair of sneakers that will make you feel like a boss.
Italian luxury brand Moncler and American designer Rick Owens present their capsule collection.
LA-based brand Fucking Awesome unveils its Holiday 2023 collection of apparel and accessories.
Scheduled for December 4th at the Royal Albert Hall in London, The Fashion Awards is where style meets purpose, excellence, and creativity under the same spotlight.
Three and a half years is the time that the American has been at the helm of the men’s and women’s lines.
Loro Piana, the Italian luxury brand known for its exquisite fabrics and craftsmanship, has teamed up with MR PORTER to launch its latest ski collection.
If you’re looking for a way to spice up your holiday season, look no further than MODUS VIVENDI’s Party Collection for Christmas 2023.
The Dior Icons collection pays tribute to the house’s rich heritage, with subtle details that evoke the signature Dior style.
Inspired by the idea of a concrete adidas Superstar, the shoe has a minimalist and edgy aesthetic that reflects Yohji Yamamoto’s avant-garde vision.
It’s impossible to keep track of the number of collaborations that US brands Supreme and The North Face have done.
The event was attended by some of the most influential personalities of the Spanish fashion and culture scene.
Buffalo’s Source label is cranking up the cool factor with its latest collab, teaming up with Berlin’s Herrensauna to drop a fresh line of kicks that’s about to redefine your club gear.
MM6, the contemporary line of Maison Margiela, presents its Avant premiere FW24 collection, inspired by the idea of a silhouette that shifts between urban cool and couture refinement.
YENTSÉ’s designs are inspired by the vibrant energy and colors of summer in the city, from the bright sun to the lush greenery
