MSGM Fall/Winter 2024
by Gabriel Córdoba Acosta
For Massimo Giorgetti, founder and creative director of MSGM, it all starts in Milan on the M1 metro line, which for those of you who don’t know the city, is the red one. That’s why the designer has decided to hold his latest show inside the Porta Venezia metro station, where the line passes through.
The collection that Massimo has designed for the coming season stems from a deep reflection on the frenetic reality we deal with every day. Time has become more than precious to the Italian and after this update, the concept of speed has taken on a new meaning. Once all the knowledge was in place, Giorgetti got down to work and began to give free rein to his imagination to create colourful clothes with fun prints to brighten up the dullest and dreariest of days. As a curiosity, these prints have been created thanks to exclusive images of the metropolitan area of the city, captured with the Google Pixel 8 device and its artificial intelligence-based camera. Thanks to the use of this device, the collaboration between Google and MSGM has arisen, which will soon touch several events and will conclude at the Salone del Mobile.
Google and MSGM collaboration will end at this event, but what will never end is the designer’s creativity, which is once again evident, not in the colour palette chosen or the prints, but in the interesting volumes he has given to some of the upper garments and the fabrics chosen to go with them. Never before have we seen such voluminous pieces with shiny fabrics or inlaid embellishments.
The FW show has revolved around speed and has raised a series of questions, which are: is everything moving at high speed? Is it faster than a motorbike? Is it faster than the underground? Is it faster than technology? Is this what we call growing up, growing old, living? Do we ever really reach maturity? Do we really need to go so fast?
Check out the MSGM Fall/Winter 2024 collection below:
Gucci Fall/Winter 2024
DSQUARED2 Fall/Winter 2024
ALAINPAUL has created the costumes for a new ballet, Drift Wood, at the Opéra national de Paris.
MODUS VIVENDI presents its Fall-Winter Black and White edition, a collection that drifts in from a retro art universe and lands right inside the pulse of modern urban life. The vibe is graphic, fluid and inclusive, as… »
We put together this last-minute holiday gift guide built around the things we actually love to give (and receive).
Jack Archer photographed and styled by Julian Freyberg, in exclusive for Fucking Young! Online.
Ten pieces that say: You tried to erase us. Here we are anyway. And we’re making clothes loud enough to wake the whole city.
There’s a quiet light that runs through Óscar Casas’ work, an energy that feels both instinctive and deliberate, like someone who has learned to move between dream and reality with ease.
Heron Preston has officially relaunched his namesake fashion label.
Bosco travels with an analog camera not just to document places, but to understand them.
Casablanca presents its Resort 2026 campaign, shifting its focus to Los Angeles.
Out of Australia’s sticky summer nights comes Full Flower Moon Band — a name that’s gone from whispered cult obsession to one of the country’s most ferocious live exports.
The project offers a perspective on transformation, giving a second life to materials shaped by use in motorsports.
Together with Olivia and Ouriel, we met up in Paris to discuss creativity, criticism and the importance for artists to collaborate.
For the Louis Vuitton Pre-Fall 2026 collection, Creative Director Pharrell Williams turns his focus to Central Park in New York.
Moncler Grenoble presents its Fall/Winter 2025 collection, uniting high-performance design with metropolitan style for modern mountain life.
The McQueen Spring/Summer 2026 Pre-Collection is set against the backdrop of Eltham Palace.
Jen Deleusse at UNO Models shot by Camilo Delpin and styled by Celia Villa, in exclusive for Fucking Young! Online.
Primavera Sound Barcelona has announced the line-up for its parallel programme, Primavera a la Ciutat, further expanding its 2026 edition.
Y-3 presents the first chapter of its Spring/Summer 2026 collection and accompanying lookbook.
JW Anderson has released its Winter 2025 collection of Christmas ornaments.
Prince and Didi captured by the lens of Axelle Patard, in exclusive for Fucking Young! Online.
Stone Island revisits its iconic Ice Jacket for Fall/Winter 2025-26.
The range focuses on pieces designed for colder weather, combining function and style.
EDWIN has reunited with New Era for a second collaborative capsule for Fall/Winter 2025.
Troye Sivan celebrates 10th Anniversary of his planitun debut album with BLUE NEIGHBOURHOOD – Ten years on, set for release on February 13, 2026. Limited Edition features two additional tracks – “Swimming Pools” and “Strawberries & Cigarettes” – plus a reimagined cover art.
Titled “Generation Gucci”, the lookbook acts both as a nod to the archive and a projection of aesthetic continuity, layering historical codes to build a distinct vision for the house.
Salomon is marking the 20th anniversary of its ACS PRO trail sneaker with a special edition. The release honors the shoe’s past while focusing on its continued relevance.
The collection draws from the iconic male figures of early 2000s magazines, connecting that era’s attitude with a pared-down, strong aesthetic.
UNWRAPPED 2025 marks Grindr’s fifth annual global snapshot of queer culture, powered by insights from more than 15 million monthly users and 32,000 community votes.
Rick Owens is launching a collaboration with the oral care brand Selahatin.
Patta and Joe Freshgoods have reunited for a new collaboration titled “PattaGoods.” This is their first capsule collection, uniting two independent, Black-owned brands.
