MSGM Fall/Winter 2024
by Gabriel Córdoba Acosta
For Massimo Giorgetti, founder and creative director of MSGM, it all starts in Milan on the M1 metro line, which for those of you who don’t know the city, is the red one. That’s why the designer has decided to hold his latest show inside the Porta Venezia metro station, where the line passes through.
The collection that Massimo has designed for the coming season stems from a deep reflection on the frenetic reality we deal with every day. Time has become more than precious to the Italian and after this update, the concept of speed has taken on a new meaning. Once all the knowledge was in place, Giorgetti got down to work and began to give free rein to his imagination to create colourful clothes with fun prints to brighten up the dullest and dreariest of days. As a curiosity, these prints have been created thanks to exclusive images of the metropolitan area of the city, captured with the Google Pixel 8 device and its artificial intelligence-based camera. Thanks to the use of this device, the collaboration between Google and MSGM has arisen, which will soon touch several events and will conclude at the Salone del Mobile.
Google and MSGM collaboration will end at this event, but what will never end is the designer’s creativity, which is once again evident, not in the colour palette chosen or the prints, but in the interesting volumes he has given to some of the upper garments and the fabrics chosen to go with them. Never before have we seen such voluminous pieces with shiny fabrics or inlaid embellishments.
The FW show has revolved around speed and has raised a series of questions, which are: is everything moving at high speed? Is it faster than a motorbike? Is it faster than the underground? Is it faster than technology? Is this what we call growing up, growing old, living? Do we ever really reach maturity? Do we really need to go so fast?
Check out the MSGM Fall/Winter 2024 collection below:
Gucci Fall/Winter 2024
DSQUARED2 Fall/Winter 2024
Billionaire Boys Club has joined forces with TEAM WANG design for a new capsule collection called Life is a Race.
Satoshi Kuwata, Founder and Creative Director of Setchu, makes his Milan Fashion Week debut.
Fiorucci captures the wonder of a child playing in the street, where reality bends and imagination takes the lead.
Lucía Melús, a new designer from IED Barcelona, approaches fashion with quiet introspection.
Ann Demeulemeester’s Pre-Spring 2026 collection is about listening. The designer steps back, not to dwell on the past, but to let the house’s own history speak, then moves forward without force.
The collection emerges from two decades of collective memory.
The new XA PRO 3D collaboration between Salomon and Korean designer JEONG LI is a wearable meditation on time, nature, and human connection.
Pitti Uomo’s 108th edition focused on daring fashion experimentation and creative exploration, showcasing inventiveness characterized by eclecticism in addition to a forward-thinking outlook of all things sartorial.
Massimo Giorgetti’s Spring/Summer 2026 collection for MSGM captures the essence of cycling culture.
A$AP Rocky just redefined an icon. In collaboration with Ray-Ban, he’s transformed the classic Wayfarer into something entirely fresh, the Wayfarer Puffer.
Johannes Knop captured by the lens of Julian Freyberg, in exclusive for Fucking Young! Online.
Straightforward, adaptable pieces form the core of the collection, with MM6’s signature classics reworked in new ways.
PUMA is back in Paris with a new collaboration, this time with designer Salehe Bembury.
The Polimoda Graduate Show 2025 kicked off Pitti Uomo’s 108th edition, presenting twenty collections from emerging designers that prioritized raw creativity over commercial appeal.
Bershka is doubling down on its mission to spotlight rising artists with Bershka Music, a project that mixes fashion, music, and digital culture.
TOMMY HILFIGER New York, a premium collection launching in February 2026, takes Savile Row tradition and gives it a shot of energy.
The Parisian house started a new chapter with the opening of their new space, located at 10 rue de Picardie, Paris 3rd.
HOMME PLISSÉ ISSEY MIYAKE unveiled its Spring/Summer 2026 collection, Amid Impasto of Horizons, as the Guest of Honor at Pitti Immagine Uomo 108.
Niccolò Pasqualetti unveiled its Spring/Summer 2026 collection during Pitti Uomo 108.
Pitti Uomo 108 in collaboration with Japan Fashion Week Organization takes us backstage at the first international runway show for Japanese brand Children of the Discordance.
On a sunny Paris day, we caught up with Damien for a little chat in a park, because talking poetry on a sunny day in Paris on a weekday feels more than right.
Francesco Risso steps down as creative director of fashion house Marni after a decade.
The latest Stüssy drop has arrived, bringing the same effortless cool the brand has built its name on.
Check out some of our favorite streetstyle looks spotted at Pitti Uomo 108.
Japanese designer Hideaki Shikama presented his Spring/Summer 2026 collection “Enfant Terrible” for Children of the discordance, at Pitti Uomo 108.
We talked with Ecstasya about her hiatus, the struggle of keeping Lisbon’s first queer hardcore night (Maythey) alive, and why the best tracks come from being “sad as fuck.”
Zalando just launched a five-piece capsule collection where workwear meets burger obsession.
Young talents have until July 17 to apply for a chance to present their work, receive industry support, and compete for career-changing prizes.
Jun Takahashi has imagined the season in the most bohemian, easy, and relaxed way possible.
Bikkembergs unveiled their latest collab for a new generation of fashion and street culture aficionados at Pitti Uomo 108 with designer Gosha Rubchinskiy reimagining the classic Soccer sneaker.
