Morad announces the first adidas flagship store in Barcelona with a musical session at the Gallery
by Fucking Young!
The window of the new store, located on Paseo de Gracia 2, is transformed into the set of the Gallery Sessions music platform to host the performance of Morad.
Today, adidas celebrate the opening of its first flagship store in Barcelona through a Gallery Session starring Morad, in which the artist will perform a new version of his song Mama me dice for the first time.
The adidas store located at no. 2 of Paseo de Gracia, one of the main avenues of the city, will officially open its doors to the public on Thursday, October 13. The new flagship has an area of 2,200 m2 and is divided into two floors. The ground floor will house the Running, Training, Terrex, Sportswear collections and exclusive products such as those designed by Stella McCartney. On the first floor, you will find the Originals, Football and Kids sections, as well as the Y3 collection by designer Yohji Yamamoto. The store has been built following the standards of the LEED certificate (Gold level) and therefore meets the requirements of sustainability and eco-efficiency.
Morad will have, in the new adidas store, its own corner MDLR (from the French mec de la rue, ‘street boy’). In addition, from October 13, fans of the artist from the La Florida neighborhood of Hospitalet will be able to find exclusively in the new flagship, the limited edition of an ‘adidas x MDLR’ football shirt created jointly between the brand and the artist. It is an exclusive and unprecedented launch, on the occasion of the opening celebration, and that connects the universes of fashion, football and music.
For the Gallery Sessions platform, this session represents a qualitative leap. Pol González, co-founder and creative director of Gallery explains: “we had the challenge of escalating the format in terms of spectacularity and offering a unique experience to our audience. Doing a session in the heart of Barcelona and with an artist of the size of Morad was the opportunity to show the possibilities of the format and project a concept that can be replicated with other great artists in other cities around the world”. The production of this session has involved almost three months of work with more than 80 people involved.
The wait and speculation are over. Almost a month after Francesco Risso’s departure, Marni now has a new Creative Director: Belgian designer Meryll Rogge.
Spanish-Nigerian designer Wekaforé Jibril has made history with the opening of his first standalone boutique in Barcelona, becoming the first Black designer to establish a flagship store in Spain.
“It’s an honour to work with Burberry,” Wu said. “The brand’s dedication to its heritage and innovation results in pieces that never fail to amaze. I look forward to discovering what we’ll create together.”
C2H4® is slowing down. Instead of chasing seasons, their R011 Collection is built to last: one carefully crafted lineup per year, designed to stay relevant long after the trends fade.
HAIKURE’s SS26 collection, Come As You Are, is for people who want to feel good without the effort, who wear clothes that fit their lives, not the other way around.
Glass Cypress’s Spring/Summer 2026 collection, The Ones Who Flee, is a meditation on movement, not just physical escape, but the deeper act of resisting what binds us.
Francisco Terra’s 15th-anniversary collection for Maldito is a midnight ride through memory, a fever dream of teenage longing stitched into lace and rhinestones.
In a time of movement and uncertainty, Estelita Mendonça’s Spring/Summer 2026 collection questions what clothing means when stability feels like a luxury.
Take a look at C.R.E.O.L.E’s Spring/Summer 2026 backstage, captured by the lens of Spencer Stovell during Paris Fashion Week, in exclusive for Fucking Young!
Glenn Martens’ Maison Margiela Artisanal collection doesn’t just borrow from history, but it fractures it, reassembles it, and wears it like a second skin.
For Spring/Summer 2026, AV Vattev’s Bohème collection takes its cues from two iconic worlds: the effortless cool of French New Wave cinema and the raw energy of British music subcultures.
Concrete Husband talks about turning psychological collapse into industrial soundscapes, confronting darkness on Berghain’s dancefloor, and why dark techno is, above all, sexy.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
