The most decorated Olympian of all time Michael Phelps is the new face of Louis Vuitton Core Values. He stars alongside former Soviet gymnast Larisa Latynina, who won 18 Olympic medals in the 1950s and ’60s. She held the world record for the Olympic athlete with the most medals until Phelps beat her last month. Phelps is following Angelina Jolie, Sean Connery, Francis Ford Coppola, Muhammad Ali and many others that have starred with the iconic LV-monogrammed bag and photographed by Annie Leibovitz.