Mercedes-Benz Fashion Week Mexico SS24 Backstage!
by Anna Barr
Mercedes-Benz Fashion Week Mexico has been growing steadily over recent years, and it shows no signs of slowing down. Designers, models, and fashion enthusiasts come together to celebrate creativity and style. All week showcases of the latest trends and innovations in the Mexican and Latin American fashion industry.
Over the past few seasons, menswear has expanded, becoming a platform for both established and emerging designers to showcase their work. Additionally, the new faces casted throughout the collections are refreshing and more inclusive, featuring diverse models and designs that represent the country’s rich cultural heritage. The future of this event looks bright and we went backstage to take a closer look at Prima Volta, Toronero, and Zurce.
Take a look below at some backstage photos with grooming by TRESemmé and sunglasses by Mykita shot on a disposable camera:
Prima Volta



Toronero










Zurce



Rombaut Fall/Winter 2023 Campaign
COMMAS Resort 2024
Reese Cooper’s work here is about rethinking what outdoor-inspired fashion can be.
The collaboration brings together the AMIRI Skel Top-Low and Maison MIHARA YASUHIRO OG Sole Sneakers ‘PETERSON,’ honoring the distinct identities of both brands.
Titled Altai Turks/Altaicana, the collection draws inspiration from the Altai people, their deep connection to nature, ancient traditions, and rich mythology.
Y-3’s Spring/Summer 2025 campaign brings together two unique figures: Noah Lyles, the fastest man alive, and A$AP Nast, a true original.
This Bao Family and Puma teamed up to celebrate the Chinese New Year, with a bright red football jersey.
Eli Russell Linnetz, Founder and Creative Director of ERL, unveiled his Fall/Winter 2025 collection.
The Icon Series offers cool and functional pieces that work for both professional and casual settings.
Founded in West Hollywood by Alexander Del Rae and Andrew Gleason, Adlan Fragrances is known for its signature graphite stoneware vessel with hand-poured coconut wax blends that are expertly curated scents
Louis Vuitton has named Tyshawn Jones as a Friend of the House, continuing its focus on connecting with talent outside of fashion and building a stronger menswear community.
LOEWE’s Ballet Runner 2.0 is set to launch in February, bringing a fresh take on the original Ballet Runner from 2019.
The campaign highlights the brand’s focus on quality, durability, and innovative efforts to promote circular fashion.
The Spring/Summer 2025 collection focuses on functional and innovative materials, aiming to create versatile everyday clothing.
Dichotomy is the name given to the proposal, inspired by Roberto Longo’s “Men in the Cities” series and archive images of Jamaican dancers.
MR PORTER’s Pre-Spring 2025 campaign offers a fresh perspective on classic styles and new trends, designed to update and elevate your wardrobe.
Songzio’s Spring/Summer 2025 campaign follows young boys on a journey to find the North Star, the brightest star in the sky.
Nike’s Air Max Dn8 represents the latest advancement in their Dynamic Air technology.
Bershka’s music platform is getting a boost with the addition of Leon Leiden, one of Mexico’s most promising artists in pop music.
The collection blends dystopian drama with extravagant fantasy, creating a world that feels both haunting and romantic.
GmbH’s Fall/Winter 2025 collection, presented during Berlin Fashion Week, is a response to the serious and often unsettling times we live in.
The new fragrance from Pigmentarium, called BRUTAL, will be released on March 20.
This marks the brand’s first official basketball sneaker since the early 2010s, and it’s already being worn by top players, including WNBA All-Star Angel Reese.
Take a look at Haderlump’s Fall/Winter 2025 backstage, captured by the lens of Nikos Karpouzis during Berlin Fashion Week, in exclusive for Fucking Young!
MARKE’s Fall/Winter 2025 collection, Everything That Stays Is Love, explores memory, longing, and the fragile beauty of the past.
SF1OG’s Fall/Winter 2025 collection, presented at Halle am Berghain during Berlin Fashion Week, redefines what a uniform can be.
Andrej Gronau’s Fall/Winter 2025 collection, presented during Berlin Fashion Week, asks us to look closer at the things we often overlook.
Best known for his role in the Netflix series Shadowhunters, we caught up with the talented actor to discuss the different forms of art from on to off-screen.
Toskovat’s Inexcusable Evil perfume is a story, a memory, and a protest.
Drawing inspiration from Chinese pagodas, A. A. Spectrum’s FW25 collection, reflects the harmony between nature and architecture, emphasizing balance and simplicity.
Gino Pasqualini, Claudio Herrera and Sadlincharles photographed by Juan Queirolo and styled by Andrés Fernández, in exclusive for Fucking Young! Online.
EUCALYPTUS 20 is inspired by the idea of getting lost to find your way, a concept that celebrates the beauty of wandering and the unexpected discoveries that come with it.