#stayhomeinfashion

Russian Fashion Council with support of the Fashion Fund has announced the dates of the virtual Mercedes-Benz Fashion Week Russia. On April 4 and 5, both emerging and established designers will present their new collections. For the first time ever, the event will be totally digital. This solution was developed to support designers and fashion houses in a time of the pandemic. For two days, Moscow and Russian brands will deliver their video presentations, custom made for MBFW Russia

Fashion Week will take place as a set of new collections’ video presentations. Some of the collections will be presented as lookbooks. The Fashion Week #MBFWRussia website and media partners will be adding fresh content dedicated to the new collections throughout April.

Initially, the intention was to Livestream presentations and private shows that designers would prepare instead of their shows at Manege. However, following the new restrictions applied in Moscow and in order to prevent the virus spreading, the organizers had to renounce the idea of livestreams from showrooms and private venues.

“Arranging one Livestream takes at least 10 to 15 people, including modcatwalkels, makeup artists, camera operators, etc. The best thing that the fashion industry can say to the world today is #stayhome, stay home and be responsible. Our whole online event was prepared remotely,” said Alexander Shumsky.

Highlighted Menswear shows:

Stay tuned and follow all the updates through the official website www.mercedesbenzfashionweek.ru

Full Streaming Schedule:

Check more contents from MBFWRussia past seasons in Fucking Young! here.

#stayhomeinfashion #mbfwrussia