Massimo Osti Studio introduces Chapter 08 by Scott King
by Adriano Batista
Massimo Osti Studio teamed up with British artist Scott King for a capsule that blurs the line between clothing and critique. Known for his sharp graphic style and social commentary, King brings his perspective to a limited-edition “anti-slogan t-shirt” (only 100 made, all produced in Italy).
The design emerged from King’s deep dive into the Massimo Osti Archive, where he studied the late designer’s experimental printing techniques, pop art influences, and unconventional use of tracing paper. The connection makes sense: both Osti and King repurpose pop aesthetics, turning them into vehicles for questioning norms rather than just decoration.
The t-shirt’s back features a printed text by King, spotlighting the “forgotten cultural worker”. Packaged in a vacuum-sealed transparent bag, each order includes a signed, numbered poster (50×70 cm) with a second text dissecting the modern artist’s dilemma: when resistance fades into collaboration, and art risks becoming just another branding tool.
Chapter 08 is available exclusively on massimoosti.com.
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