Masao San: Casablanca SS22

by Adriano Batista

Charaf Tajer presented his Spring/Summer 2022 collection for Casablanca through a video directed by Nathalie Canguilhem.

The set design for the Printemps-été 2022 film is inspired by 90’s Japanese ads for new technology, in which companies such as Sony, Honda and Panasonic led the way globally. This film is a recognition of this technology and innovation. A time when the salaryman helped keep the city moving, where clothing had to have both style and functionality, adapting to fast-paced cities and communities.

Creative Direction & Designed by: Charaf Tajer
Director: Nathalie Canguilhem
Executive Producers: Gary Farkas & Olivier Muller
Production: Phantasm
Stylist: Anna Trevelyan
Styling Assistants: Margherita Alaimo & Estelle Rosenthal
Make up: Naima Bremer
Hair: Ilham Mestour
Casting: Ikki Casting
Shoes by: Casablanca x New Balance

26 Jun. Paris. Spring/Summer. Video.

GmbH Spring/Summer 2022 LOEWE Spring/Summer 2022

actual Masao San: Casablanca SS22

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