Martin Asbjørn Spring/Summer 2021 Campaign
by Adriano Batista
During the global pandemic, which has paralyzed not only the world but also the fashion industry—in particular, emerging designers — Martin Asbjørn Bjerre continued his FW20 exploration of escapism. Like most, he completely disconnected during quarantine, indulging in movie-marathons where the designer would seek out old sci-fi movies to break away from the harsh reality of confinement. Barbarella (1968), Star Wars (1977), Planet of the Apes (1970), Westworld (1973), Invasion of the Body Snatchers (1978), and many more iconic “flicks” from the era were binged and mood-boarded. While most of the films—all with rather pessimistic versions of the future—brought relief from the current situation, they weren’t actually the direct inspiration behind Bjerre’s SS21 collection. However, when diving deeper into the universe of the films, Bjerre took to stars of the films such as Jane Fonda, Harrison Ford, Roddy McDowall, Kevin McCarthy, and like-minded. The trendsetters would wear their 70s “standards” for nights on the town between filming and at premieres: ruffled shirts, elongated collars, flared pants, cargo pants, safari jackets, mesh polos and vests, short shorts, and shiny suits—all included in the new collection.
Although convenient to mentally escape the current sociopolitical climate and the ensuing corona-crisis, it’s not in sync with the revolutionary spirit of neither today nor of the 70s. Bjerre’s fight is depicted in his extensive research for the materials used in the collection. Recycled and organics cotton and surplus furniture fabrics are used to reduce overproduction and pollution connected to all textiles industries currently responsible for 10% of annual global carbon emissions, which, as we know, are causing the planet to warm at an unprecedented pace. Fabrics are kept light to accommodate the increasing heat—even in the designer’s native Denmark—of the summer and colors are kept, mostly, to earth tones to further emphasize the importance of saving precious resources and avoiding waste: the world is not only our sanctuary but that of millions of creatures that are all vital parts of the global ecosystem that makes this planet livable.
ART DIRECTION & DESIGN: KEVIN PFAFF (STUDIO GOTWH) @A-MANAGEMENT
PHOTOGRAPHY: NICOLAJ DIDRIKSEN
STYLING: MARTIN ASBJØRN BJERRE
SET DESIGN: KEVIN PFAFF (STUDIO GOTWH) @A-MANAGEMENT
HAIR MAKEUP: WILLIAM SKOU BOKSA @A-MANAGEMENT
MODEL: MARTIN ANDERSEN @SCOOP MODELS
Clumsy
A Self-Proclaimed Dreamer, Giuseppe Giofrè Is The Dancer Sinking Us Into His Feels
Because home should never be denied to anyone. In a world where home shouldn’t be a privilege but a right, artist and activist Charlie Smits is stepping up. Smits has teamed up with Fundación… »
Simon Porte Jacquemus has fulfilled his dream, and in the process, he continues to invite us to dream with him.
We checked in with Takuya Morikawa to talk process, evolution, and the foundation in the essence of creation.
Berlin Fashion Week saw the return of Milk of Lime, fresh off their Berlin Contemporary win, with their Spring/Summer 2026 collection, CHIME.
Craig Green’s Spring/Summer 2026 collection feels like a half-remembered dream with shapes you recognize, but shifted just enough to make you look twice.
Photographer Denzil Jacobs presents a selection of eclectic looks photographed on the streets of Paris during Men’s Paris Fashion Week, outside Amiri, Rick Owens, 3.Paradis, Kidsuper and more, exclusively for Fucking Young!
Ikko Ohira photographed by Luis May and styled by Timothée Geny La Rocca, in exclusive for Fucking Young! Online.
At Paris Men’s Fashion Week, NAMESAKE’s Spring/Summer 2026 collection, INNERCHILD, didn’t just show clothes but also memories.
Designer Andrea Pompilio maps a wardrobe for modern nomads, one that looks collected rather than curated.
Louis Vuitton has always been about journeys, both literal and imaginative.
VIKTORANISIMOV chose an unlikely stage for its first Berlin Fashion Week presentation: a former telecommunications bunker, now The Feuerle Collection museum.
After the show, designer Feng Chen Wang caught up with us, to open up about the emotion behind this collection, and the brand’s evolving identity – accompanied by backstage moments captured by Leiya Wang.
Take a look at DOUBLET’s Spring/Summer 2026 backstage, captured by the lens of Rita Castel-Branco during Paris Fashion Week, in exclusive for Fucking Young!
Take a look at KIDSUPER’s Spring/Summer 2026 backstage, captured by the lens of Tiago Pestana during Paris Fashion Week, in exclusive for Fucking Young!
For Camiel Fortgens’ SS26, models walked the actual streets of Paris during Fashion Week, portable speakers in hand, each playing a fragment of the show’s soundtrack.
Singer-songwriter HUMBE is Mexico’s breakout pop star, leading us into a new era of sentimental pop.
Created with artist Samuel de Sabóia, the lineup weaves together regeneration, spirituality, and a question: What does the future of fashion look like?
ZIGGY CHEN’s PRITRIKE doesn’t shout. It hums like the low, steady pulse of rain on summer earth.
For their SS26 show, the adidas and Yohji Yamamoto collaboration traded the standard runway for something more visceral: a four-act performance directed by choreographer Kiani Del Valle.
After showing off-calendar for two seasons in a presentation format, the 2023 LVMH Prize-nominated designer Kartik Kumra is now the first Indian designer to be on the official menswear calendar.
SANKUANZ’s Spring/Summer 2026 collection finds its heartbeat in Tara, the Tibetan Buddhist goddess who exists between two worlds, both enlightened and earthly.
Creative director Julian Klausner builds his first men’s collection for the house like a love letter to contradictions.
Fashion often pretends to have answers. TAAKK’s Spring/Summer 2026 collection prefers questions.
Doublet doesn’t ask you to change the world. It just shows what happens when fashion remembers where it comes from.
The idea is simple but clever: take the rigid codes of a gentleman’s wardrobe and soften them for the heat.
For SS26, Hung La’s LỰU ĐẠN closes its trilogy “MAYHEM,” “YOU DON’T BELONG HERE,” and now “NO MAN’S LAND”, with a collection that stares straight at the people society ignores.
Marine Serre‘s Spring/Summer 2026 collection is about the quiet revolution happening in every stitch. Titled THE SOURCE, this is clothing that moves with purpose, crafted by hands that treat savoir-faire not as a relic, but as rebellion.
Here,… »
When J Balvin puts his name on something, you know it won’t be ordinary.
C.R.E.O.L.E.’s DOM TOP FEVER collection is a reckoning. It digs into displacement, memory, and the act of reclaiming stories that have been buried or distorted.
Entitled ‘The Boy Who Jumped the Moon’, this latest KidSuper collection explored key notions of naïveté, innocence and dreams, which are some of the defining characteristics of any childhood.
