Martin Asbjørn Spring/Summer 2021 Campaign
by Adriano B.
During the global pandemic, which has paralyzed not only the world but also the fashion industry—in particular, emerging designers — Martin Asbjørn Bjerre continued his FW20 exploration of escapism. Like most, he completely disconnected during quarantine, indulging in movie-marathons where the designer would seek out old sci-fi movies to break away from the harsh reality of confinement. Barbarella (1968), Star Wars (1977), Planet of the Apes (1970), Westworld (1973), Invasion of the Body Snatchers (1978), and many more iconic “flicks” from the era were binged and mood-boarded. While most of the films—all with rather pessimistic versions of the future—brought relief from the current situation, they weren’t actually the direct inspiration behind Bjerre’s SS21 collection. However, when diving deeper into the universe of the films, Bjerre took to stars of the films such as Jane Fonda, Harrison Ford, Roddy McDowall, Kevin McCarthy, and like-minded. The trendsetters would wear their 70s “standards” for nights on the town between filming and at premieres: ruffled shirts, elongated collars, flared pants, cargo pants, safari jackets, mesh polos and vests, short shorts, and shiny suits—all included in the new collection.
Although convenient to mentally escape the current sociopolitical climate and the ensuing corona-crisis, it’s not in sync with the revolutionary spirit of neither today nor of the 70s. Bjerre’s fight is depicted in his extensive research for the materials used in the collection. Recycled and organics cotton and surplus furniture fabrics are used to reduce overproduction and pollution connected to all textiles industries currently responsible for 10% of annual global carbon emissions, which, as we know, are causing the planet to warm at an unprecedented pace. Fabrics are kept light to accommodate the increasing heat—even in the designer’s native Denmark—of the summer and colors are kept, mostly, to earth tones to further emphasize the importance of saving precious resources and avoiding waste: the world is not only our sanctuary but that of millions of creatures that are all vital parts of the global ecosystem that makes this planet livable.
ART DIRECTION & DESIGN: KEVIN PFAFF (STUDIO GOTWH) @A-MANAGEMENT
PHOTOGRAPHY: NICOLAJ DIDRIKSEN
STYLING: MARTIN ASBJØRN BJERRE
SET DESIGN: KEVIN PFAFF (STUDIO GOTWH) @A-MANAGEMENT
HAIR MAKEUP: WILLIAM SKOU BOKSA @A-MANAGEMENT
MODEL: MARTIN ANDERSEN @SCOOP MODELS
Clumsy
A Self-Proclaimed Dreamer, Giuseppe Giofrè Is The Dancer Sinking Us Into His Feels
Directed by Julia de Castro and María Royo, the film that has just started being shot deals with such important issues as destiny and motherhood.
As in previous editions, Sónar will once again have a very interesting line-up, as in addition to being able to enjoy the world’s most important artists and DJs, you will have the chance to discover numerous new talents.
As you may know or imagine, a fashion week is not only made up of the most legendary brands but also of many others and sometimes much more interesting ones.
This year is a special year as Nike celebrates its 50th anniversary. In a series of events that will surely take over several European cities, in the case of Barcelona we have been invited to participate in a workshop led by Andrei Warren and Leguard.
Dolce&Gabbana x Persol is a game of looks between style icons.
The team that makes up the Balenciaga fashion house – creative director included – packed their bags and traveled to the city of skyscrapers, New York, to present the Spring 2023 collection there.
The launch coincides with the opening of an exhibition in New York.
¿Cuántas veces un par de sneakers se ha convertido en el protagonista absoluto de un look?
Once again this year, Calvin Klein has shown its unconditional support for the LGBTQIA+ community through its latest campaign.
Kim Jones unveiled his Resort 2023 collection for Dior Men with a fashion show in Los Ángeles.
Matthew Han’s graduate collection “Making a Man” proposes a sexual ambiguity born from the separation of masculinity and literal male-ness.
Overwhelm by all the new music coming out? Here is a selection of our favorite tracks released this week, from emerging to most established artists, this is your weekly soundtrack!
In its ‘Avant-Premiere’ SS23 lookbook, MM6 Maison Margiela celebrates the arrival
of summer’s freedom and long, balmy nights.
Would you replace sweatshirts and joggers with a Moschino by Jeremy Scott suit for travel?
Wilsonkaki’s collection breathes hyper-modernity in a poetic style. Inspired by real experiences and a re-imagination of life, Wilsonkaki is skilled in using visual elements to transform ideas into apparel.
The limited-edition luxury capsule collection marks the beginning of a long-term collaboration.
Produced by collaborator Beni Giles, this track is based on some trip-hop, soul and jazz influences and explores the themes of masculinity, melancholy, insecurities and everything in between.
Gonzalo Alonso photographed by Sergio Penas and styled by Ricardo Abreu with Loubishark by CHRISTIAN LOUBOUTIN, for the “DANCE” issue of Fucking Young! magazine.
Kim Jones, creative director of Dior‘s men’s line, has been the protagonist of one of the most shocking news of the week. What? The invitation the Briton has extended to American designer Eli Russell Linnetz, founder and… »
The collaboration has been timed for Endangered Species Day on 20th May 2022, an event that aims to increase awareness of the fragile existence of some of the world’s animals and plants.
Follow with us the Dior Men Spring 2023 by Kim Jones live from Los Angeles.
Vienna, Paris, and New York are represented in this capsule – each city once a home to Helmut Lang headquarters.
The collection features 7 unisex items marked out by co-branded patches, the iconic perforated Slam Jam logo, and colorways in shades of grey, white and red.
A fresh talent reflecting new horizons and showcasing different perspectives.
