MARKET Unveils Outdoor-Inspired Fall 2024 Collection
by Adriano Batista
MARKET is back with another playful collection for fall, and it’s got a great mix of outdoor vibes, racing influences, and basketball-inspired details.
Think Smiley sweaters with a cool crosshairs twist, camo hoodies that match perfectly with smiley pants, and cozy fleece with vintage car graphics. It’s a fun and quirky take on classic MARKET styles, with a touch of humor and cultural references. Fall hues of olive and camouflage dominate the collection, and there are some really versatile pieces like the zip-off Moraine Pants, which can be worn as full-length pants or stylish shorts.
The campaign features Gucci Pineapple and Irene Lee, who rock the collection in some cool locations around NYC and LA. They perfectly capture MARKET’s vibe of blending fashion with fun and a bit of attitude.
Check it out below:
The Fall 2024 collection is available now at MARKET’s NYC “FISH MARKET” pop-up store, and it’ll be available online and at select retailers on October 11th.
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MARKET Unveils Outdoor-Inspired Fall 2024 Collection
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