After years of shaping the creative vision of music, art, and fashion’s biggest names, Marc Kalman debuts his own menswear label, Still Kelly.

Kalman unveils his 39-piece collection titled “Boyish.” This playful collection offers a complete wardrobe of ready-to-wear essentials: denim, technical outerwear, elevated workwear, and graphic tees.

Still Kelly started as a playful experiment – a single oversized hoodie depicting a storefront that garnered an instant sell-out. Now, it’s evolved into a full-fledged label built on a deep respect for quality. The brand walks the line between meticulously crafted pieces and an obsession with unique, specific ideas. The result? Well-made and well-thought-out garments.

When asked about what excites him about building his own brand, Kalman responds: “I’ve always been passionate about clothes, the industry, more importantly, my community and the people who make it up.” Kalman always imagined Still Kelly as more than a brand, but a platform for creative contribution from a wide but interconnected network of his closest friends and collaborators, as seen in his first lookbook shot by Winter Vandenbrink, styled by Pau Avia, hair by Tom Wright, and modeled by Ned Sims and Lux Gillespie from Kate Moss Agency.

Check it out below:

Still Kelly is available on stillkelly.comstillkelly.com, ssense.com, and the SSENSE mobile app.