Making A Splash With The White Briefs
by Marlo Saalmink

Freshness, freedom and a dose of uniformity. The setting: Southern Sweden, Örmölla, a calm rather sedated countryside community. Around us the sweeping late summer winds hit the harvested fields. All that remains: blissful silence. It is a setting fit for kindred explorers, sun worshippers and lost wanderers akin. A most astonishing backdrop to a private studio visit with THE WHITE BRIEFS, in their pristine concrete floored atelier, tucked away in a former farmhouse.

The collections are designed by Peter and Henriette Simonsson, a husband and wife team, that seamlessly merge an aptitude for graphic solution and contemporary design with their rare sense of chic. For SS15, they worked from a local theme, focussing on their direct environments. Therefore, the garments seem to be mimicking the seasonal shift of the Swedish countryside. As we enter, we encounter a set of clean racks, composed of sultry tops, fitted bottoms, clean summer wools and overall; understated silhouettes. From up close, the introduction of interesting morphed textures is contrasted by the otherwise sleek surfaces, alluding to a rather architectural feel.

It seemed as if the collections by THE WHITE BRIEFS, mature each season, moving away from mere undergarments, to leisurewear and into full wardrobe solutions. Spring Summer 15, plays with lightness and more genteel shapes. To underline this a dash of colour was added, subtly freshening the mood, without leaning towards overstatement. As each season, the garments exists in harmonious symbiosis with the curated classic undergarment line, consisting of crisp whites, heather greys and deep blacks. A fresh mix of Swedish understatement.



As we sipped a glass of homegrown elderflower juice from the ecological farm next door, we could not help but wonder. There was something unique to this atelier, with its simpler, less hastened approach to life. In this moment, it served as a beautiful reminder of the connection between concept and exterior and how reduction can still give profound meaning.

We invite you to take a cool dive into the THE WHITE BRIEFS. All images are shot on location in Örmölla, Sweden.
Dandy Diary x Trachten Angermaier “MS 13 Collabo Collection”
Zachary Quinto by Tetsu Kubota
Leisure Projects, in collaboration with Tom of Finland Foundation, presents “The Sailor”, a collection of garments inspired by those of the trailblazing Tom of Finland, an iconic artist who for decades helped shape the identity of LGBTQ+ people.
He will be remembered eternally.
Arriving this month, the “Urban Uniforms” launch highlights the dialogue between military elements and the East/West tailoring presented in the show at Galerie Vivienne in January 2022.
Julien Foucault and Alberic Nagnonhoun at Bananas Models captured by the lens of Niklas Bergstrand and styled by Tine Kozjak, for the “DANCE” issue of Fucking Young! magazine.
With comparisons to Thom Yorke and inspiration from Lorde to Nine Inch Nails, it was time we explore the cohesively chaotic mind that is Dylan Fraser.
Taking design cues from iconic adidas classics of his youth, the global Pro team rider and skate icon delivers fresh colorways for the Experiment 01 and Experiment 02 silhouettes.
A commodity as basic and essential as water is once again the main element of the Botter brand and the undisputed protagonist of its latest diving-based campaign, which aims to use water to highlight its artistic and creative endeavors.
This project represents a change in his creative approach, “Berlin 1” is a warp of artistic melancholy, driven by Oscar’s distorted vocals and pristine instrumentation highlighting his usual attention to detail.
Ludovic de Saint Sernin and Matt Lambert have released an exclusive video and photos to accompany the release of the LdSS x Pornhub collaboration.
We traveled to London to watch the UEFA Women’s Euro 2022 Finals which broke record attendance for UEFA.
The all-new line-up of co-branded clothing and accessories features exciting designs inspired by both brands, blending KFC’s tongue-n-cheek interactive messaging with HYPE.’s bold heritage statements.
OUR LEGACY returns to fashion news to present its workshop and introduce new gear with running in mind, creating lightweight technical running pieces out of residual and upcycled materials.
In the middle of summer, the French Maison par excellence, Dior, has surprised all its followers and fans with its latest collaboration.
Namaqua is a media-driven brand, capturing world content in real-time, with slogan t-shirts being the first medium for expression.
For fall 2022, BEAUTIFUL STRUGGLES looks at the characteristic trait of impatience and how one can mutate into a state of calm.
Son of farmers, the 31-year-old designer draws his inspiration from his native Auvergne, from the rural world in which he grew up as well as from the outfits associated with it, but also from the colorful and pop fashion of the sixties.
Together with the singer, we explore concerns about cyborgism, technology, his unpredictable music and the connections that bind us to each other.
As a hardware that stores and protects a body’s technological essential information – MARINE SERRE’s Hard Drive collection presented last March in Paris compresses the House’s ethos.
The prints in collaboration with Swiss artist KATJA SCHENKER are a big part of the ROCK collection series.
LOEWE Perfumes presents the latest launch of the home range: LOEWE Cucumber, presented in the new campaign starring the well-known Chinese actor, Leo Wu.