LUEDER Fall/Winter 2025
by Adriano Batista
Marie Lueder’s Fall/Winter 2025 collection, The Shell, presented during Berlin Fashion Week, explores modern life’s complexities. The collection blends dystopian drama with extravagant fantasy, creating a world that feels both haunting and romantic. It delves into themes of voyeurism, surveillance, and self-expression, capturing the tension between hiding and revealing oneself.
In The Shell, Marie Lueder imagines new archetypes for the 21st century—characters like the hooligan, the decadent romantic, and the undead teenager. These figures reflect the psychological and emotional layers of contemporary existence. The collection is inspired by the idea of “friendly stalking” and the feeling of being trapped, whether within oneself or in a domestic space. It reinterprets historical elements like 19th-century tapestries, elaborate curtains, and carpet prints, mixing them with an underground, rave-like energy. The result is a fusion of traditional aesthetics and modern edge, evoking the eerie grandeur of a decaying, possibly haunted, castle.
The concept of the collection is about transformation—shedding armor to embrace bold self-expression. Drawing from cinematic influences like Visconti’s Ludwig, the collection celebrates camp aesthetics, deep emotions, and the romanticized support of arts and craftsmanship.
Check it out below:
GmbH Fall/Winter 2025
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