Bershka‘s music platform is getting a boost with the addition of Leon Leiden, one of Mexico’s most promising artists in pop music.

Leon has already made a name for himself with hits like Gitana and Fondo de Bikini, earning two gold records. He’s also collaborated with well-known artists like Thalía, Kenia Os, and JVKE, and has been nominated for awards such as Best New Artist at the 2023 Latin Grammys and Best Pop Song at the 2024 Latin Grammys.

As part of this collaboration, Leon will release an exclusive song on BERSHKA’s official TikTok profile. This move aims to connect with a younger audience that values authenticity, creativity, and energy in music. Leon’s latest album, Aquí Estoy, reflects his personal growth and solidifies his place as one of the leading voices in Mexican pop today. The album features 12 tracks that blend raw emotion with cutting-edge production. He brought this energy to his Aquí Estoy Tour, which traveled across Mexico and ended with a standout show in Mexico City in 2023.

With over 6.6 million TikTok followers and 110 million streams on Spotify, Leon has become a global sensation. His music not only crosses borders but also aligns with BERSHKA MUSIC’s mission to support and highlight the artists shaping the future of music.